Coming soon to doubleloop.app: a new take on roadmaps. Add your projects/initiatives/epics from Jira, Linear, or Shortcut directly to your maps of business drivers. You'll get a sense of effort/impact in one place.

DoubleLoop automatically sends weekly metric reports to Slack, with clear delineation between your lagging KPIs and leading input metrics. Now, our Slack metric reports have 🚀 and 🙈 emojis to help focus your attention on the good/bad news!

What works for one population of your users might be less effective for others. Now you can filter your DoubleLoop maps to see how different segments perform differently. E.g., you can filter by geography or user persona to see how correlations b/w metrics differ by segment.

You can now adjust correlation scores in DoubleLoop for time lag. You can learn stuff like... when there's a bump in your north star metric, revenue goes up 4 days later.

I'm really biased, but personally, I think it's fun to simply click around our DoubleLoop strategy map to explore the info.

Our strategy maps answer "what is or isn't working in your strategy"? Now, we can help you discover new strategies. Our metric correlation matrix reveals when 2 metrics are surprisingly correlated. Is there a lead measure of revenue that has escaped your imagination?

DoubleLoop @SnowflakeDB integration is coming very soon. Snowflake users will be able to say "bye" to their flat dashboards and say "hello" to a graph that clearly maps out input and output metrics. If you want to be one of the first 5 companies to try it out, DM us.

The future of product development is more quantitative. You can now query data from Amazon Redshift or PostgreSQL to populate your DoubleLoop strategy map.

An insight we've learned ourselves from using DoubleLoop: Our marketing site needs work. Increased traffic to our marketing site is not a great leading indicator of our North Star metric (the # of companies who mapped their strategy in DL). See the correlation score here...

A fundamental difference between companies is their time horizon. For a consumer marketplace "long-term" might mean 6 months. For a car manufacturer, it means 10 years. Now you can customize the time intervals for stats on your strategy map to fit the rhythm of your business.

Our flowchart tool is becoming more flowchart-y. You can now quickly remove connections on your strategy map directly from the map.

Metric selection can make/break a product initiative. An input metric that seems good, is bad if it's inversely correlated with your North Star metric. Now, we show correlation scores on connectors on your strategy map. Use it to identify flawed assumptions in your strategy.

Our metric-integrated strategy maps keep getting more fun to use with more drag-and-drop interactions.

Sometimes bug fixes are more exciting than new features. Before, zooming out on your DoubleLoop strategy map was frustratingly limited. Now you can zoom out to your heart's content.

Our Google BigQuery integration is live. BigQuery users -- you can now use doubleloop.app to visualize your metrics-driven product strategy with live data.

When you're visually communicating your product strategy, details matter. Now you can manually adjust the position of nodes on your DoubleLoop strategy map to organize it exactly as you want.

We shipped Google Analytics integration. w/ a few clicks: 1. add popular metrics to your strategy map 2. see your past 3 yrs of metrics on a timeline w/ product iterations. Game-changing for metrics-driven product development and organizational memory. doubleloop.app/

DoubleLoop has a cure for "corporate amnesia." With a few clicks, you can import your full history of @Jira, @useShortcut, @linear, @github, AND @googleanalytics in a unified timeline. Ready to take a trip down memory lane? This is what our history looks like.