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Should there be more marketing on projects or Tokens and we're still on understanding product marketing ... Core Frameworks in Product Marketing Here are some frameworks that help structure product marketing: A. The Value Proposition Canvas Focuses on matching product features to user pains and gains. Elements: ・Customer Jobs (what users are ・trying to accomplish) ・Pains (what frustrates them) ・Gains (what they hope to achieve) ・Product Features ・Pain Relief ・Gain Creators How to use it: List out problems first, then match the product features that solve those problems. B. Positioning Statement Template A positioning statement clarifies exactly where the product fits. Template: “For [target audience], [product] is the [category] that [unique differentiator] because [reason to believe].” Example: “For remote teams, Notion is the workspace tool that combines notes, docs, and databases in one place because it integrates workflows without switching apps.” C. Go-to-Market (GTM) Strategy Elements: ・Target audience ・Messaging pillars ・Channels ・Launch plan ・Metrics/KPIs A GTM plan answers: ・Where will we talk to users? ・What messages will we communicate? ・How will we measure success? This is for today we go again tomorrow. Stay with me.