The leader in news and information for the cattle industry.

Lenexa, Kansas
Joined May 2009
Great leadership isn’t about issuing commands; it’s about understanding how your team processes information, creating space for ownership, and establishing freedom within clear guardrails.
344
Placements plunged 12.1% in September to a series record low, signaling an intensifying fed cattle supply hole for early next year.
1
2
517
Adding body condition can boost salvage value by hundreds of dollars per head, but feed costs, forage availability and market risk determine whether you pocket a profit or take a loss.
1
1
424
The two new entities will emerge from the planned sale to CVC Capital Partners, splitting essential vitamin production from premix and precision nutrition.
345
With hunting season underway, USDA’s Dudley Hoskins cautions against containment fatigue and explains why eyes on animals is the best defense.
1
333
Clean books satisfy the IRS, but tracking revenue and expenses by enterprise gives ranchers the real-time data needed to make tough operational calls.
307
A new employee has a lot to learn in the first few weeks, and farm managers can make the transition easier by setting expectations and making time to answer questions.
327
Inside 2 Bar C Ranch’s award-winning approach to registered Angus genetics and direct-to-consumer beef.
2
504
Agriculture Secretary Brooke Rollins outlines the next phase of Southern border reopening, adding Columbus cattle trade and Santa Teresa horse quarantine under strict quotas.
2
597
In the debut episode of "I'm a Drover" podcast series, economist Josh Maples tackles the numbers, risks and economic crossroads facing cow-calf producers today.
2
420
Former USDA Chief Economist Joe Glauber argues the administration’s new LRP-BRAND endorsement will drive beef prices higher, invite subsidy harvesting and stretch crop insurance beyond its core purpose.
486
In the debut episode of "I'm a Drover" podcast series, economist Josh Maples tackles the numbers, risks and economic crossroads facing cow-calf producers today.
3
522
By leveraging Vence collars and conservation cost-share funding, fifth-generation rancher Tyrel Obrecht unlocked rotational grazing gains without stringing miles of cross fence.
1
488
From restoring 10,000 feet of riverbanks to transitioning leadership to her five children, Linda Bentz exemplifies stewardship across Oregon's rangelands.
6
575
University of Missouri researchers are studying how virtual fencing can improve grazing efficiency, reduce labor and help farmers turn cover crops and row-crop acres into additional opportunities for cattle production.
4
585
Co-founders Larry Benyshek and John Hough to remain as long-term advisers as new ownership prepares technological upgrades, expanded integrations, and AI capabilities.
2
564
Fresh off an April special election, Republican Rep. Clay Fuller and Democratic cattleman Shawn Harris square off again.
2
358
From analyzing cattle muzzles to recognizing eye changes, artificial intelligence is showing promise as a tool for detecting and monitoring infectious bovine keratoconjunctivitis.
412
Three industry leaders share why the path out of drought isn’t simply restoring past head counts, but using data, strict replacement standards, and technology to build a resilient commercial herd.
1
2
826
Producers can access expert-led business intelligence, hands-on demonstrations and a keynote from fighter pilot Carey Lohrenz Feb. 2-4.
436