Former Ambassador of the EU to the WTO. Former DG at EU Commission. Tweets = personal views. Retweet ≠ endorsement.
Geneva, Switzerland
Joined February 2013
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João Aguiar Machado retweeted
The only tangible progress came plurilaterally: 66 Members, representing ~70% of global trade, adopted a pathway to bring the WTO Agreement on Electronic Commerce into force through interim arrangements.
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João Aguiar Machado retweeted
Three key deliverables were within reach: • a comprehensive WTO reform work programme • extension of the e-commerce moratorium • incorporation of the Investment Facilitation for Development Agreement (IFDA) into the WTO rulebook. None materialised.
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João Aguiar Machado retweeted
#MC14 delivered a disappointing outcome — a setback for multilateralism and the WTO system. At a time when global cooperation is needed more than ever, the lack of concrete outcomes raises serious questions about the WTO’s ability to deliver.
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João Aguiar Machado retweeted
Members adopt a pathway to bring E‑Commerce Agreement into force via interim arrangements #Ecommerce dlvr.it/TRlQJz
João Aguiar Machado retweeted
Ever wondered what a day as EU Ambassador to the WTO is like? Beyond official meetings and engagements, it’s dialogue, coordination, calls & emails—all to promote EU interests and support rules-based trade. A glimpse into the work of @EUAmbWTO, Ambassador João Aguiar Machado 👇
João Aguiar Machado retweeted
At the last WTO General Council before #MC14, the EU 🇪🇺 stressed that Yaoundé must send a clear message: Members are ready to engage in a deep and comprehensive #WTOReform. We need a shared sense of purpose and urgency. Time is not on our side.
João Aguiar Machado retweeted
Thank you EU 🇪🇺 for your contribution supporting broad and inclusive participation of LDCs in the WTO's highest decision making body (#WTOMC14). More: dlvr.it/TRKxh5
An unexpected moment full of emotion for me. A big thanks to my team @EUmissionWTO & #EU Member States for the infallible support and strong cooperation during my tenure 🙏
A warm moment at today’s EU coordination meeting in Geneva.
EU Member States gave Ambassador Aguiar Machado a warm round of applause as he concludes his mandate as EU Ambassador to the WTO.
Thank you, @EUAmbWTO, for your leadership, dedication and tireless work for the EU at WTO.
Grateful to colleagues across the @wto membership for this kind gesture at my last #GeneralCouncil today.
It has been a true honour to represent the European Union at the WTO and work with partners in support of the multilateral trading system.
@NOIweala @Trade_EU
João Aguiar Machado retweeted
Thank you, EU 🇪🇺, for your contribution to the WTO’s Global Trust Fund. Your support will help finance the implementation of the WTO’s technical assistance plan in developing economies, including LDCs. More: dlvr.it/TRJsjH
João Aguiar Machado retweeted
Global trade has evolved — but WTO rules and tariffs largely haven’t.
🇪🇺 The EU has therefore tabled its vision for deep WTO reform, built on predictability, fairness and flexibility.
👉 Read the full submission: shorturl.at/49CKL
João Aguiar Machado retweeted
Strong piece by Commissioner @MarosSefcovic in the FT on the need to reform the WTO to equip it for today’s challenges.
🇪🇺 Submission in Geneva setting out the EU vision for a substantially transformed WTO coming shortly — watch this space!
The global trading system is being tested like never before. At its centre stands the @wto, which must be equipped to meet today's challenges. The EU's vision tackles the root causes - aimed at preserving predictability, delivering fairness and flexibility. My piece @ftopinion👇
João Aguiar Machado retweeted
📍Today, @EUAmbWTO welcomed students from the @MEIG_Programme for an exchange on the state of play of the WTO and current global trade challenges.
Always a pleasure to engage with the next generation of policy leaders! 🤝
João Aguiar Machado retweeted
🇪🇺 At the WTO General Council today, the EU conveyed its key priority for Yaoundé: a ministerial endorsement of a credible and meaningful post-MC14 work programme on WTO reform, focused on governance, development and levelling the playing field.🌍
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João Aguiar Machado retweeted
🇪🇺🇺🇿 The EU and Uzbekistan have concluded bilateral negotiations on market access!
A significant milestone in Uzbekistan’s WTO accession and economic reform process, and a clear signal of EU’s support for a rules-based multilateral trading system with the WTO at its core. 🌍📜
João Aguiar Machado retweeted
EU will fund six self-assessments under the Investment Facilitation Agreement, implemented by @ITC. With #WTOIFDA’s strong development focus, support for developing and least-developed countries in implementing the Agreement is key to boosting sustainable investment flows. 🌍📈
João Aguiar Machado retweeted
Uncertainty is growing. Imbalances, widening, and dependencies are weaponised.
So we need cooperation over confrontation. Diversification over disruption.
The EU is driving reforms to restore a fair, rules-based trading system, centred on the WTO.
And expanding our vast trade network with partners around the world.
Statement at the G20 Summit, Session 1→ link.europa.eu/HXQnK4
João Aguiar Machado retweeted
Meeting up with President Ursula @vonderleyen of the European Commission on the sidelines of the COP30 event. Thank you Madam President for taking time to discuss present trade challenges and the role of the WTO. Appreciate the understanding of and support for WTO Reform. Congratulations to you and the EC Trade Team for your efforts to diversify your trading relationships.
Also with @UNCTAD SG @RGrynspan.
João Aguiar Machado retweeted
The Coalition of Trade Ministers on Climate, co-led by 🇪🇺🇪🇨🇰🇪🇳🇿, held a high-level discussion on developing countries’ priorities to advance the climate agenda through trade with @UNCTAD & @WTO.🤝
Participants stressed the Coalition’s key role in linking trade, climate & finance.
João Aguiar Machado retweeted
Today, EU 🇪🇺 Ambassador to the WTO @EUAmbWTO spoke at a #WTOPublicForum session organised by @BusinessEurope on strengthening cooperation in digital trade, sharing the EU’s perspective on advancing e-commerce rules and driving WTO reform. 💻🌍
