Publisher focused ad tech.
Brooklyn, NY
Joined October 2008
- Tweets213
- Following438
- Followers779
- Likes6.1K
Reading the @criteo Privacy Sandbox article - does anyone know where Google mentioned this maximum 5% loss target?
The bid stream discussion @ (roughly) the 35:30 mark of the @BeelerTech podcast w/ @mikeosullivan and @pbannist is really valuable for pubs thinking about increasing inventory value: beeler.tech/episode-401-atef…
Blackthorne: Despite the eventuality of the change, scaling during Q4 would be a miscalculation! That period is critical for publisher & advertisers alike and doing so with Q1 on the horizon would be intolerable!
Mariko: The Anjin shares thoughts on the Privacy Sandbox timeline.
In the wake of Chrome's 3PC deprecation, I wrote about how pubs can create sustainable value in the open exchange w/ audience, partnerships & inventory efficiency. adexchanger.com/the-sell-sid…
Ad tech would benefit from a tool that maps changes made to a pubs bid request vs what is sent to a DSP.
- Video declarations
- Imp price
- Identity
Transparency is good for pubs, SSPs & DSPs. As a pub, I want to know if/how my bid-req are adjusted.
adweek.com/programmatic/excl…
As a publisher, quick thoughts on TTD's SP500:
1. Opportunity to reward & incentivize pubs making the right decision on things like video signals/viewability/layout.
2. Casts a wider net than Open Path. More pub inclusion means more pubs benefit.
1/2
adweek.com/programmatic/excl….
Anyone that missed Jounce Media's publisher focused MFA Q&A can watch the session in the link below: jouncemedia.com/blog/2023/11…
The MM news is a reminder for pubs to make sure their SSP payment/aging processes are tight. It wont help IF impacted by clawbacks but limits exposure (by catching asap) compounding non-payment issues IF they arise: adexchanger.com/online-adver…
Google should use this as an opportunity to align their video policy with the IAB's March 'plcmt' update to unify video ad serving signals. The March update provides increased transparency/nuance/choice for buyers and pubs: adalytics.io/blog/invalid-go…
There is far more nuance in video products and leaning into the work already done by the IAB TL would be great for the ecosystem: iabtechlab.com/blog/march-20…
Tho I get the “why not OMP” sentiment, it misses the economic challenge MFA presents for SSPs. The same reason it exists is why it’s hard to eliminate. This is a great step forward, hope to see other SSPs follow suit.
Starting July 1, @sharethrough will automatically remove Made For Advertising inventory by default from all PMPs. This is how ad tech companies restore trust in the open internet.
sharethrough.com/news/cleani…
Over the L10 months we've focused on reducing ad requests w/o impact to revenue. I shared the results and the framework for how we got there with AdExchanger: adexchanger.com/the-sell-sid…
Are these results replicable? I think so, especially the “Smarter Request” feature and they are certainly worth testing for pubs looking to improve efficiency whether for sustainability, DPO or both!
With the recent changes to video ad format guidelines (video.plcmt) it would be great if @sinceraapp could track/share pub adoption rates via Prebid. Will be interesting to see how/when video designation types shift w/ these changes. Is that possible @mikeosullivan?
Ep 7 with @pbannist has the clearest explanation of benefits/use case for the Chrome Sandbox I've heard. I used it (stole it w/ credit?) internally to better explain the importance of these initiatives:podcasts.apple.com/us/podcas…
I really like the Marketecture podcast but for pubs I particularly recommend ep4 "Top 10 Identity Countdown" which was a really solid breakdown of ID solutions, adoption and impact. I learned a lot: podcasts.apple.com/us/podcas…
