A new standard for marketing: research, one strategy, one owner, measured against your business goals. Something new is coming.
Tampa, FL
Joined November 2008
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Standard 2: Every piece of content has a job tied to growth.
"Post more" isn't a strategy. Aimed beats more.
The New Marketing Standards, #7 of 15
You should know where every marketing dollar actually goes.
Of every $1,000 entering a programmatic ad platform, only $439 reaches consumers (ANA, 2024).
One standard at a time for how marketing should work.
What owners usually change vs. what is usually missing.
More budget, a new channel or a new vendor won't fix a plan with no research, strategy, measurement or owner.
Part 1 of The Marketing Standard: engagedigitalinc.com/blog/wh…
Most marketing plans start with a list of tactics. That's not a strategy.
Research first, then strategy, then tactics.
Marketers whose strategy improved credited refining it 74% of the time. Only 16% credited more budget.
Impressions don't pay invoices.
If nobody can connect reach and likes to calls, leads, booked demos or revenue, that report is often just decoration.
What's the one number your business actually runs on?
The New Marketing Standards, #6 of 15
Marketing should be the last thing you'd ever cut.
If it's first on the chopping block, it's not proving what it produces.
One standard at a time for how marketing should work.
The New Marketing Standards, #5 of 15
Your tools work as one system, or they don't belong.
Five dashboards that don't talk to each other isn't a stack. It's a pile.
One standard at a time for how marketing should work.
When did someone last fill out your own website's contact form and time how long it took to get a real reply?
Marketing often doesn't fail in the big idea. It fails in the details.
Test it today. Then vote.
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0 votes • 19 hoursMore budget scales the plan you already have. Gaps included.
The Marketing Standard, Part 1: 7 signs your marketing problem is the plan, not the budget.
Read Part 1 and run the 2-minute self-check: engagedigitalinc.com/blog/wh…
70% of CMOs say becoming an AI leader is a critical goal. Only 30% say their AI readiness is mature (Gartner, 2026).
Ambition is common. Readiness is rare.
The New Marketing Standards, #4 of 15
Every dollar earns its place, every month.
Nothing stays in the plan just because it was there last month.
One standard at a time for how marketing should work.
Which marketing decisions would you let AI make for your business? Worth deciding before the tools decide for you.
When marketing is everybody's side job, often nobody owns the results.
Everyone touches it. Nobody really owns it.
Who owns your marketing today? Not who touches it. Who owns it?
