Erin Jones

These are all the sections of your Google Business Profile that impact rankings and how to optimize them 👇 1️⃣ Business name: Consider changing your legal business name to include the keywords you want to rank for (the ranking gains are ridiculous). 2️⃣ Categories: Choose the primary category that most closely matches the main keyword you want to rank for, then add as many relevant additional categories as possible. 3️⃣ Reviews: Ask every customer for a review, and never stop asking. Be sure to follow up! 4️⃣ Services: Add every service Google suggests (as long as you actually offer it). Add custom services and add emojis to the titles too 🚗 5️⃣ Attributes: Add every attribute that applies to your business to rank for searches that mention that attribute. 6️⃣ Website field: Get a website and link it to your Profile. It will significantly improve your local rankings. 7️⃣ Products: The built-in Products feature won't impact rankings directly, but your GBP can rank for product searches if you connect your product inventory to your GBP with Merchant Center or Pointy. 8️⃣ Opening hours: Either get someone to answer the phone 24/7 or consider staying open for a little longer than your competition to reap those ranking benefits. DO NOT set your hours to “Open 24 hours” unless you are truly open 24/7. What about the description, Google Posts, Q&A, and other sections of the Google Business Profile? While they might not DIRECTLY impact rankings, they definitely impact engagement signals, and that can indirectly impact your rankings, so don’t ignore these. 💡 Basically: 🔹 If there’s an empty field on your GBP, fill it. 🔹 If there’s an unused feature on your GBP, use it. 🚨 Oh wait. There’s one feature you should NOT turn on: Don’t turn on the “Onsite services” and “Offers online appointments/estimates” attributes. Once you turn them on, you can NOT turn them off, and they overwrite any potential justifications you might get, which is annoying. #localseo #seo