President + Founder of @getmaplabs Adventurer and Entrepreneur.
North America
Joined March 2013
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I haven't tracked rankings in almost 5 years. My life and business are so much better off because of that small change in how I measure success.
Rank tracking tools are lying 🤥 to you! Part 1 of 5 on why you need to make the switch to performance reporting 📈 for your business or agency.
#Marketing #SEO #LocalSEO #Analytics
Can't wait to do the next update on this research comparing Google Business Profiles with Bing Places, Apple business connect, and Yelp.
Would love to hear from others and see what their data looks like across all 4 platforms.
#SEO #LocalSEO #resultsnotrankings
Last but not least, Part 3 of our deep dive focused on Google vs Yelp performance.
Our research indicates that Yelp is squarely in the #3 spot behind Apple Maps (#2) and Google (#1) when it comes to local search impact and performance.
maplabs.com/google-vs-yelp-b…
#SEO #LocalSEO
When it comes to Local Search, if @bing wants to take the crown from @Google, they'll have to catch up to Apple and @Yelp first
Google search has gained market share in 2023 while Bing has declined.
@OpenAI and #ChatGPT have not tipped the scales (yet).
#SEO #LocalSEO
There are A LOT of opinions on this topic so I figured I would add a few more to the mix :)
5 Undervalued ranking factors:
1- Engagement
2- Photos
3- Products/Menus/Services
4- Hours of operations (open vs closed)
5- Attributes
Read more: maplabs.com/five-undervalued…
Ranking surveys are opinions, not facts. Here are 5 ranking factors that we think are completely undervalued and deserve more attention from search marketers. #SEO #LocalSEO #Google
maplabs.com/five-undervalued…
Believe it or not, I haven't used rank tracking tools in over 5 years. This has led to incredible results with client retention and their understanding of search and the value of my services. If you haven't already made the switch, you should. #SEO #Google #LocalSEO #GMB
Tired of clients or your boss grilling you on your SEO reports? Consider ditching rank tracking for performance reports. Here are 5 reasons why you should make the switch: maplabs.com/5-reasons-why-yo… #seo #localseo #google #rankingsvsresults #GMB
Evan Oder retweeted
More likely a result of advertisers looking to invest in Bing and Google, not a shift away from Google in favor of Bing. Market share for Bing is hardly up while Google also increased YOY. This does vary by market but it doesn't seem like Bing has gained many users with GPT.
