The American Wool Council encouraging you to #experiencewool
Denver, CO
Joined March 2016
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Ever wonder why your favorite wool piece has that deep, rich color that never looks flat? Wool fibers absorb dye deeply and evenly, which is exactly why designers reach for it when they want bold, luxurious, exact-shade color.
#experiencewool
ALT Yarn hanks in various colors hang in a row. Text reads: "Luxurious Colors - Color That Goes Deep. Wool absorbs dye like nothing else." Logo: American Wool.
🌄 🐑👚
🌄 Wearing wool somewhere good?
🐑 Spot sheep on the road?
👚 Find American wool in the wild?
Tag @experiencewool/#experiencewool so we can see it.
#experiencewool
Stay dry, stay comfortable.
Wool doesn't just sit on your skin, it actively pulls moisture vapor away before it turns into sweat. And it can absorb more than 30% of its own weight without ever feeling wet. That's not marketing…that's fiber science.
#experiencewool
ALT The image features three individuals skiing on snow. The text reads "Moisture Wicking" and "Wool pulls moisture away before it becomes sweat." The American Wool logo is visible at the top.
Solar grazing is emerging as a real way to diversify income and open up new grazing land. It's a win-win: good for ag communities, good for the environment. And it's already happening. We break down how it works on the blog: americanwool.org/solar-grazi….
#experiencewool
ALT A group of sheep grazing among solar panels, illustrating the concept of "Solar Grazing" and "Wooly Weeders" as an ecological and economical alternative to mowers and herbicides.
Happy National Farmer's Day! Today we're celebrating the ranchers and farmers who make American wool possible, so we made you a little something to carry the celebration with you.
Press and hold each individual design to create a sticker.
#experiencewool
ALT A collage on a blue background features an American flag, a sheep, a cowboy hat, a barn, a cartoon sheep, and a cowboy boot. Text reads: "Screenshot for phone stickers! (Tips in the caption.)
Wildfires need fuel to spread. Sheep are one of the best tools we have to remove those fuels. Targeted grazing puts flocks to work eating down dry grass, brush, and "fuel ladders" that let fire climb and spread fast. No machinery and no chemicals.
#experiencewool
Every fall, something pretty magical happens in the mountains of Idaho: thousands of sheep are walked right through town as part of the Trailing of the Sheep Festival. A tradition that goes back over a century.
Ever seen a sheep “parade” in person? Tell us👇
#experiencewool
American wool is more than just a fiber, it is the story of the American West. Built on grit, passion, and generations of family run ranches. It is a beautiful, sustainable product harvested every year to create garments that last for generations.
#experiencewool
People are asking better questions: What is this made of? Where did it come from? What happens when I’m done with it?
When you understand wool’s story, you’re better equipped to choose it. Explore the Sustainability Hub today.
🔗 americanwool.org/sustainabil…
#experiencewool
Looking to break up with fast fashion?
Download the checklist for practical steps toward a more sustainable wardrobe: americanwool.org/wp-content/…
#experiencewool #americanwool #consciouscloset #fastfashion #slowfashion
Babies are still learning how to regulate their temperature, which is one reason the materials around them matter.
Research shows that babies lose heat 4x faster than adults, and that wool can help regulate temperature and manage moisture naturally.
#experiencewool
Animal welfare isn't an afterthought in wool production, it's the foundation of it.
Ranchers provide round-the-clock care for flocks including shearing. Often misunderstood, shearing reduces heat stress by upto 60% & keeps sheep healthy & comfortable.
🔗 americanwool.org/sustainabil…
American wool is having a moment, but the numbers show how much rebuilding still lies ahead.
Read the article for a closer look at why interest in American wool is rising and what it will take for the industry to meet the moment: ambrook.com/offrange/livesto…
#experiencewool
Wool can absorb up to 35% of its own weight in moisture and release it as vapor into the air. Wool is twice as effective as cotton at moving moisture vapor through fabric and 10 times better than polyester.
That’s why wool works so well in more than one season.
#experiencewool
Shearing is an essential part of caring for sheep. It supports health, comfort & hygiene, & it takes real skill & experience to do well.
We talked to 2 professional shearers & broke down the myths behind this practice & share what the job really involves: americanwool.org/the-dance
Another quiet reminder that the best roads are rarely the busiest.
#experiencewool
If you’ve only been thinking of wool as a winter thing, there’s a lot more to the story. Download our Wool Qualities 101 fact sheet to learn more about what all-natural American wool can do for you: americanwool.org/wp-content/…
#experiencewool
Not delicate. Just naturally impressive.
Wool’s natural durability is one of the reasons wool pieces last. That means less tearing, less abrasion, and more staying power in the pieces you reach for again and again.
#experiencewool #americanwool #choosewool
The Meeker Sheepdog Trials are here!
It’s a celebration of working dogs, ranch life, and the kind of practical skill that has long been part of caring for sheep and the landscapes they live on.
Learn more --> meekersheepdog.com
#experiencewool
🐑 Swipe to the last slide to see how sheep fit into the carbon cycle. Or dive deeper with the full fact sheet from AWC: americanwool.org/wp-content/…
#expereincewool
