Your top distributors are already your top distributors.
Your smallest may never become your biggest.
There’s a whole group in the middle that could probably do more business with you.
That’s often where growth is hiding.
bit.ly/Distributor-Loyalty
One thing that gets weird with incentive programs: sometimes the people earning the most rewards were already your best customers.
Great for them.
Less great if the goal was growth. Rewarding loyalty and paying extra for existing business are not the same thing.
Your channel program deserves better than "close enough." Through-channel marketing, partner incentives, and real attribution. All in one platform. bit.ly/4sZ2RKL
We broke down exactly what that looks like, and why 79% of manufacturers say a single source of truth is a top priority right now.
New Extu Spotlight: Strategy is easy to talk about. Execution is the real work. VP of Ops Alli Smith on turning strategy into action.
Incentive travel programs can create relationships that last decades.
Sometimes long enough that the next generation takes over the business and continues the program. Cllip from the latest episode of the #MidMarketers podcast.
Making it easier for customers and partners to win. That’s the focus right now.
In this Extu Spotlight, Alli Campofranco shares what that actually means: fewer surprises, more predictability, and better data. Short watch. Worth it.
This clip highlights one #IncentiveProgram that drove a 45% increase in unit sales and a 307% #ROI for a global #HVACmanufacturer. The full video walks through two additional #CaseStudies. 📷 Watch all three at youtube.com/watch?v=vZVwpLeE…
New article by Extu #CEO Nichole Gunn in @SalesMktMgmt: “How smart incentives help teams afford holiday traditions.”
→ salesandmarketing.com/how-sm… @nicholi9
William Shida gets real about what it actually takes to grow a channel. Spoiler: it’s not magic. #ExtuSpotlight #ChannelGrowth
Loyalty is more than rebates and prizes. For HVAC dealers it grows when you support their growth. Learn how marketing aid, training programmes and reward systems can turn your dealer network into your competitive advantage.
extu.com/blog/how-to-strengt…
Most channel programs rely on disconnected tools and partial data. Learn how to unify partner marketing, incentives, and reporting with the Partner Experience Platform. youtu.be/ujkkV2xpE7M?si=wkUp…
Great platforms need great operators. Extu COO William Shida on how our team drives real, measurable growth through trust + collaboration. Proof is earned. Watch the new Extu Spotlight.
Skills can be taught.
Drive can’t.
A leadership lesson from Nichole Gunn in our latest Extu Spotlight.
What’s one lesson that shaped you?
#Leadership #Performance #ExtuSpotlight
“We’ve united marketing, sales, incentives & analytics under one umbrella. But what makes Extu stand out is our people.”
CEO Nichole Gunn shares how Extu helps clients move faster, see clearer & grow smarter.
#ExtuSpotlight #ChannelGrowth #PartnerExperience