We must move beyond making India just a content consumer and work together to make it a world leader in content creation and creativity. We must move beyond the scale of our audience and build original Indian intellectual property. We must connect the India seen on screen with the experience of travelling through the real India, so that stories inspire tourism and tourism creates local prosperity: Shri @gssjodhpur, Hon’ble Union Minister of Tourism & Culture. Government of India at #FICCIFRAMES2026. @FICCIFRAMES @tourismgoi @MinOfCultureGoI @MIB_India @PIBMumbai

We should give Indian storytellers the confidence, capital, technology and reach to go global, without removing what makes their work Indian: Mr @anantgoenka_rpg, President, FICCI and Vice Chairman of the RPG Group at #FICCIFRAMES2026. @FICCIFRAMES @MIB_India @PIBMumbai

As new value pools emerge, we also need to create the right conditions for the industry to grow and innovate. On the regulatory environment, the need for forbearance has long been voiced by the broadcasting sector, because innovation needs room to evolve. And as we pursue the next phase of growth, self-regulation and strong industry best practices should be at the centre of how we move forward; Mr Kevin Vaz, Chair, FICCI M&E Committee and CEO, Entertainment, @JioStar, at #FICCIFRAMES2026. @MIB_India @MIB_Hindi @FICCIFRAMES @PIBMumbai

The government can create institutions, policy frameworks, platforms, and international linkages. But ultimately, a creative economy is built by creators and industry. There is a need for greater investment in original Indian intellectual property and a greater willingness to back new writers, creators, musicians, animators and game developers: Shri Prabhat, Additional Secretary (I&B), Ministry of Information & Broadcasting, Government of India at #FICCIFRAMES2026. @MIB_India @MIB_Hindi @PIB_India @PIBHindi @PIBMumbai @FICCIFRAMES

A story can begin in a small town in India and find an audience anywhere in the world. A creator with a phone can reach millions. That is the opportunity in front of us. We have more stories, more voices, and more ways to share them than ever before, and a chance to take India's creative imagination to an even bigger global stage: Mr @ayushmannk, Acclaimed Actor and FICCI FRAMES Ambassador at #FICCIFRAMES2026. @FICCIFRAMES @MIB_India @PIBMumbai

Mr @anantgoenka_rpg, President, FICCI, welcomes Shri @gssjodhpur, Hon’ble Union Minister of Tourism & Culture. Government of India, with a Green Certificate, during #FICCIFRAMES2026. @FICCIFRAMES @tourismgoi @MinOfCultureGoI @MIB_India @PIBMumbai

#FICCIFRAMES2026, Asia’s largest annual global convention on the business of Media & Entertainment, begins in Mumbai, bringing together industry leaders and global stakeholders under the theme “India’s Media Moment: Creating Value in an Age of Infinite Content.” Watch the live session at youtube.com/live/imC3AmX0_Y8… @gssjodhpur @MIB_India @anantgoenka_rpg @ushanx @MIB_Hindi @tourismgoi @MinOfCultureGoI @jvij1967 @PIBMumbai @ayushmannk @FICCIFRAMES

As we celebrate our 99th Foundation Day on 7th of April we look back at the legacy. Born in 1927, at the behest of our Father of the Nation, Mahatma Gandhi, FICCI has been more than just a business chamber - it has been a partner in India’s journey from a colonial economy to a global powerhouse. As we look back on nearly a century of advocacy, policy influence, and industrial growth, we reaffirm our commitment to Viksit Bharat. To our members, partners, and the entire business community: Thank you for being part of this incredible legacy. Here’s to many more years of industrial excellence and nation-building! #FICCIFoundationDay

Glimpses from the official satellite event of the #AIImpactSummit — 'Rewarding Our Creative Future in the Age of AI', organized by FICCI along with Motion Picture Association. #IndiaAIImpactSummit2026 @AshwiniVaishnaw @CharlieRivkin @GoI_MeitY @MIB_Hindi @MIB_India @PIBHindi @PIB_India @DDNewslive @DDIndialive @RailMinIndia @motionpictures @FICCIFRAMES @aggarwal_rajiv

Our AI for All vision is guided by the principle that technology must ultimately serve people. AI should expand opportunities for creators across regions and languages, while remaining firmly aligned with ethical and constitutional values: Mr Prabhat, Additional Secretary, Ministry of Information & Broadcasting, GoI, at the official Satellite Event of the #IndiaAIImpactSummit. #IndiaAIImpactSummit2026. @AshwiniVaishnaw @CharlieRivkin @GoI_MeitY @MIB_Hindi @MIB_India @PIBHindi @PIB_India @DDNewslive @DDIndialive @RailMinIndia @motionpictures @FICCIFRAMES

Mr @prasoonjoshi_, Chairperson, Central Board of Film Certification; Mr @sushantsreeram, Head – Marketing & SVOD, @JioStar; Mr Tyrone Estephan, Managing Director, Alt. VFX; Mr Merzin Tavaria, Co-Founder & President – Global Production & Operations, DNEG; Mr Niraj Ruparel, Creative Technology Lead, WPP & WPP Media, India; Mr Vatsal Sheth, Co-Founder & CEO, Prismix Studios & Actor-Director, and Ms Atika Farooqui, Artist, deliberated at the panel discussion, 'Where Content Meets Code – Reimagining Storytelling', at the official satellite event of the #AIImpactSummit. #IndiaAIImpactSummit2026. @AshwiniVaishnaw @CharlieRivkin @GoI_MeitY @MIB_Hindi @MIB_India @PIBHindi @PIB_India @DDNewslive @DDIndialive @RailMinIndia @motionpictures @FICCIFRAMES @shethvatsal

The creator economy is rapidly growing and continuously adapting to new technologies and emerging ways of working worldwide. As a country, we are embracing new technologies with openness and confidence: Mr @AshwiniVaishnaw, Hon'ble Minister, Ministry of Information & Broadcasting, Ministry of Electronics and Information Technology & Ministry of Railways, GoI, at the official satellite event of the #AIImpactSummit. #IndiaAIImpactSummit2026 @AshwiniVaishnaw @CharlieRivkin @GoI_MeitY @MIB_Hindi @MIB_India @PIBHindi @PIB_India @DDNewslive @DDIndialive @RailMinIndia @motionpictures @FICCIFRAMES @aggarwal_rajiv

India’s creative economy stands at a transformative moment as AI reshapes the way we create, distribute and experience content. This is not about replacing human imagination, but amplifying it. As AI unlocks new opportunities across film, media, music, gaming and digital content, it is equally important that innovation is anchored in a balanced and forward-looking IP ecosystem that will ensure that India continues to lead, both as a cultural and an economic powerhouse in the age of AI: Mr Rajiv Aggarwal, Chair, FICCI IPR Committee & Sr VP, Samsung India Electronics Ltd, at the official Satellite Event of the #IndiaAIImpactSummit. #IndiaAIImpactSummit2026 @AshwiniVaishnaw @CharlieRivkin @GoI_MeitY @MIB_Hindi @MIB_India @PIBHindi @PIB_India @DDNewslive @DDIndialive @RailMinIndia @motionpictures @FICCIFRAMES @aggarwal_rajiv

Mr Rajiv Aggarwal, Chair, FICCI IPR Committee & Senior Vice President, Samsung India Electronics Ltd, welcomes Mr Ashwini Vaishnaw, Hon’ble Minister of Information & Broadcasting, Minister of Electronics and Information Technology, and Minister of Railways, Government of India, with a Green Certificate during the official satellite event of the #AIImpactSummit — “Rewarding Our Creative Future in the Age of AI.” #IndiaAIImpactSummit2026 @AshwiniVaishnaw @CharlieRivkin @GoI_MeitY @MIB_Hindi @MIB_India @PIBHindi @PIB_India @DDNewslive @DDIndialive @RailMinIndia @motionpictures @FICCIFRAMES @aggarwal_rajiv

The official satellite event of the #AIImpactSummit — 'Rewarding Our Creative Future in the Age of AI', organized by FICCI along with Motion Picture Association, begins in Delhi. #IndiaAIImpactSummit2026 @AshwiniVaishnaw @CharlieRivkin @GoI_MeitY @MIB_Hindi @MIB_India @PIBHindi @PIB_India @DDNewslive @DDIndialive @RailMinIndia @motionpictures @FICCIFRAMES

FICCI National Executive Committee today announced Mr Anant Goenka, Vice Chairman, RPG Group, as the President-Elect of FICCI for the year 2025-26.

#FICCIThisWeek - Digitally encapsulating weekly dialogues and discussions.

What we are seeing today from a publishing lens is that competition is now global, but so is the opportunity. While Indian publishers today compete with global players for user’s attention, new global trends are being adopted at an unheard of pace in India - take for example, the micro-drama vertical. That's the kind of opportunity and new global reality we are talking about. To attract global ad dollars, publishers must speak the universal language of digital advertising—offering multiple buying doors like programmatic, ensuring brand safety, and providing robust measurement. At Google, our role is to be that technology bridge, helping a powerful story from India find its audience—and its true value—anywhere on the planet: Ms Sweta Jhunjhunwala, Head of Large Partner Solutions & Channel Partnerships, @GoogleIndia at #FICCIFRAMES25.

The distribution game has fundamentally changed: we no longer have passive viewers, we have passionate fans. The Fandom Advantage on YouTube is a new paradigm for monetization and engagement, where independent filmmakers and studios can build deep, direct relationships with their audience. And YouTube is the essential partner for India’s creative economy, having paid out over ₹21,000 crore to partners in just three years. YouTube enables Indian creativity to become a global export powerhouse: Mr Chandrasekhar Samiappan (Sekhar), Head of MediaCo Partnerships, YouTube, India, @GoogleIndia at #FICCIFRAMES25.

AI is a creative co-pilot that is truly democratizing the media and entertainment ecosystem. For instance, creators on YouTube are leveraging our AI tools for scripting, editing, and thumbnail generation and significantly lowering content generation costs. This ensures that the best human ideas, not the biggest budgets, define success and offer users an unprecedented choice. Coming to the other spectrum, our M&E partners are leveraging AI to support the entire creation flywheel, driving content velocity, user growth, and new monetization opportunities across the entire ecosystem. Ultimately, AI used responsibly has the ability to accelerate human ingenuity and creativity at scale: Mr Siddharth Shekhar, Head of Industry for Tech, Media & Telecom, @GoogleIndia at #FICCIFRAMES25.