Finland is the Happiest country in the World for the 9th year running. We also climbed up the world brand index from 7th to 5th. I am often asked why we do well in these rankings. I do not think there is a magic potion, but it helps to have a society which strives towards freedom, equality and justice. The basis of it all is a welfare society, a robust education system, a sense of security and a close attachment to nature. There is no such thing as a perfectly happy society, but providing some building blocks that give us a chance to live a meaningful life, to help others, will nudge us in the right direction during the journey of life.