Reckitt lowered its sales forecast after supply constraints hit sales of its cleaning products in the US and its vitamin brands suffered a setback in China bloomberg.com/news/articles/…

Our cautious stance on footwear wholesale, particularly $DECK and $ONON, has been reinforced by subsequent industry checks and company commentary. Across U.S. and European retailers, we’ve consistently heard the same message: conservative initial orders, limited appetite for replenishment, and increasing promotional pressure. The issue isn’t necessarily collapsing consumer demand, but the willingness of retailers to underwrite another season of inventory risk. We believe $CROX faces a similar challenge, with potentially more severe earnings consequences. The concern was raised at a recent investor roundtable where CROX was pitched as a short. The argument centered on a saturated Classic Clog franchise, limited incremental distribution opportunities, weak HEYDUDE demand, and an earnings outlook potentially flattered by temporary demand drivers and marketplace dynamics. Our subsequent work has reinforced several of those concerns, although the evidence is more nuanced than simply declaring the Crocs brand broken. CROX’s own financials illustrate the problem. In Q2, Crocs-brand revenue grew 4.3%, but wholesale declined 5.0%. HEYDUDE revenue declined 5.7%, with wholesale down 17.2% despite DTC growth of 7.2%. For the first half, HEYDUDE wholesale contracted 21.1%, while its gross margin fell 500 basis points to 43.5%. Management continues to emphasize wholesale inventory normalization and a return to growth, but that recovery requires retailers to become more willing to commit capital to a brand whose underlying unit demand remains challenged. Our third-party data reinforces the distinction between the two franchises. Crocs has demonstrated an ability to offset declining Classic Clog demand through Baya, sandals and newer silhouettes, although recent ex-Amazon sell-through has become volatile. Amazon itself remains deeply negative, while the company’s transition of that business from marketplace DTC to wholesale complicates reported channel comparisons. HEYDUDE offers less evidence of a sustainable consumer recovery: recent observed U.S. units remain down double digits even as dollar trends improve, suggesting that better realized pricing or mix has not translated into renewed volume growth. We find the wholesale assumptions particularly difficult to reconcile with what we’re hearing from retailers. Management acknowledged on its Q2 call that HEYDUDE’s wholesale contraction reflects an ongoing channel reset, while an analyst specifically questioned the acceleration required to achieve its second-half growth expectations. In an environment where retailers are reluctant to reorder even stronger footwear franchises, we struggle to see why HEYDUDE should benefit from a meaningful replenishment cycle heading into 2027. The operating implications could be more severe than at DECK. HEYDUDE is already operating with substantially lower gross margins than the Crocs brand, and further wholesale weakness risks magnifying fixed-cost deleverage, promotional pressure and unfavorable channel economics. Cost reductions and buybacks may support EPS, but they do not resolve the underlying demand problem. Importantly, CROX’s Q2 adjusted operating income declined 4.5% despite consolidated revenue growth of 2.6%—a reminder that positive sales growth does not automatically translate into earnings growth. Which brings us to valuation. Why pay a multiple that is only modestly discounted to more durable footwear franchises for a business with two very different challenges: one banner struggling to establish sustainable growth and another confronting maturity in the product that built the franchise? We can instead evaluate $ONON or $DECK, where the debate is increasingly about the magnitude of growth deceleration rather than whether the existing earnings base is sustainable. Both face wholesale risk, but slowing growth and structural earnings deterioration are not equivalent underwriting propositions.

Holy smokes Volvo is cooked

$DECK — the story continues. Noticeable growth slow-down. buybacks don’t prevent that, and cannot keep shares up — the force down is stronger. Cheap gets cheaper.

Latest free Weeklies off the press 🗞️ “Cheap” Deckers $DECK, unlike the shoes, looks like a bargain after the crash. That’s the trap. Growth is fading, margins may not last — and this could be the next $NKE / $LULU fade —not the dip to buy. 👇 financial-engineering.net/de…

Bill Ackman has been burned on $NFLX twice. Bought in 2022 at ~$354, sold later that year at ~$226 for a -36% loss. Bought $NFLX again in 2026 — the stock is already down -26% YTD. Exactly why you should never blindly follow superinvestors or politicians when you copy their trades. Doing your own research is still necessary.