UAE's Web3 & Fintech voice | Ex Marketing at @ADIChain_ & @predictstreet - Official FIFA World Cup 2026โข Partner
Dubai, United Arab Emirates
Joined March 2021
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When I joined ADI, I thought we'd do a bunch of booths at Web3 events. We became 1 of 8 Official @FIFAWorldCup 2026โข๏ธ Partners instead.
It's time to kick off one of the biggest sporting events in history.
The last months were filled with quiet but extremely intense work from my side, focusing on one goal: deliver end-to-end execution of the FIFA World Cup 2026โข๏ธ partnership for ADI @Predictstreet.
Let's be honest, we're building what others take years to build - in a fraction of the time. Making the impossible possible, overcoming difficulties at extraordinary speed and delivering the best possible results in the shortest possible time.
Stepping into the Marketing role just a few months before the tournament start was the most challenging task of my career.
Now all of this effort is turning into action, and Iโve just landed in Miami to represent our brand on the ground.
There's something in this project that reflects the overall ambition of the UAE as a country. Many will tell you "it's impossible", "you can't", "it won't happen". Yet you act against all the odds and make it happen. And it's happening for us now.
It all started in Mexico during the Commercial Partners Summit. Just a few months ago, feels like a year now. Now it's showtime.
Follow along. I'll be reporting from Miami & New York across the next 6 weeks from the @FIFAWorldCup 2026โข๏ธ.
Are you coming with me?
Congrats @Americanfort_io ๐ฅ
Introducing FortressIDโข, with @Sumsub.
Proving who you are in crypto means starting over every time. Each exchange, app and counterparty runs its own check and keeps its own copy.
Meanwhile, person to person, there is no check at all: a payment from a stranger's address says nothing about who sent it, and scams took an estimated $17B in 2025 with impersonation up 1,400% year on year.
FortressIDโข moves identity from the company's database to the person's name.
Every paid FortressNameโข will include one Sumsub identity verification at no extra cost. FortressIDโข answers one question for the person paying you: has this person passed an identity check? Are they human or a robot? The answer stays with you until you decide to share.
Read more in @ThePaypers, link below.
In July, we closed the biggest FIFA World Cup in history. In September, I closed my chapter at @ADIChain_ & @Predictstreet.
They say 1 year in crypto is like 5 anywhere else, and this one proved it. In 12 months we shipped a blockchain mainnet and token, a UAE Central Bank-approved dirham-backed stablecoin and a prediction market, with a Tier-1 FIFA World Cup partnership on top.
I led marketing execution across all of it with a 25+ person multi-agency team. The biggest stretch of my career so far. Big thank you to the team that made it possible!
With the tournament delivered, I decided it was the right moment to move on.
Next up: Iโm looking for a high-impact operating role in crypto, fintech or AI, owning marketing, partnerships and commercial execution across the Middle East and global markets.
DMs open :)
Maria Frackowiak ๐ฆ๐ช retweeted
Gm.
Sunโs up and your calls are waiting.
What are we starting with?
What a journey itโs been, @Predictstreet ๐ฅ
Grateful to have spent the last 6 weeks working at the FIFA World Cup. An unforgettable experience ๐ โ at New York, USA
Maria Frackowiak ๐ฆ๐ช retweeted
SAKA CONVERTS THE PEN TO COMPLETE HIS HAT TRICK ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
ENGLAND LEADS 5-3 IN THE BRONZE FINAL!
Maria Frackowiak ๐ฆ๐ช retweeted
2 days until the FIFA World Cup 2026โข Final.
One match will decide it all.
Who lifts the trophy? ๐
Fastest way to learn the industry? Start working in it ๐โค๏ธ
@FIFAWorldCup @Predictstreet
Maria Frackowiak ๐ฆ๐ช retweeted
๐จ๐ด โ
โ
๐จ๐ญ โ
โ
Switzerland makes its second penalty!
Maria Frackowiak ๐ฆ๐ช retweeted
ADI Predictstreet x @Kalshi
A new way to call footballโs biggest moments.
Starting with the FIFA World Cup 2026โข. Built to go beyond.
Maria Frackowiak ๐ฆ๐ช retweeted
History made! And ADI Predictstreet was part of the stage.
Lionel Messi scores for Argentina ๐ฆ๐ท and becomes the all-time leading goalscorer in menโs World Cupโข history.
Can Messi now lead the 2022 champs to a back-to-back World Cupโข title?
Maria Frackowiak ๐ฆ๐ช retweeted
Full-time: Uruguay 2-2 Cape Verde. ๐บ๐พ๐จ๐ป
First World Cupโข goal, two comebacks and one point earned.
Is Cape Verdeโs story getting louder? ๐ฅ
Sprinting to the World Cup ๐โฝ๏ธ
-> @Predictstreet โ at Miami, FL
Maria Frackowiak ๐ฆ๐ช retweeted
Live from outside the stadium for Netherlands vs Japan. ๐ณ๐ฑ๐ฏ๐ต
We asked fans who theyโre backing before kickoff.
Now your turn, who are you supporting?
Maria Frackowiak ๐ฆ๐ช retweeted
THE WORLD CUPโข โ26 SPRINT IS LIVE.
Claim your Predictstreet Card to enter now: sprint.adipredictstreet.com
Open daily packs, build streaks, & climb the leaderboard to win FIFA World Cup 2026โข tickets.
Finals. Semi-finals. And more.
Hereโs how the Sprint works โ
Maria Frackowiak ๐ฆ๐ช retweeted
ADIPSZN 26 Pass Claim is Live.
- Head to discord.gg/adipredictstreet
- Reveal your pass tier & share it on X
- Refer friends and upgrade to a higher tier.
The pass comes in 5 tiers: Basic, Elite, Superstar, Legend & VVIP. Available for limited-time only.
Claim yours now.
Maria Frackowiak ๐ฆ๐ช retweeted
ADI Predictstreet ร @DAZN
Real-time predictions, embedded into live sport.
A new era of fan engagement.
