
Co-Founder / Owner of @cubstudio Represented in 🇺🇸🇲🇽🇨🇦 by C&C by @closerandcloserco
🇬🇧 United Kingdom
Joined March 2009
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I’ve become slightly obsessed with the GAA.
More specifically, the county crests.
So, as a completely unsolicited design exercise, I’m reimagining them stripping each county back to what makes it distinctive and rebuilding it as a bold, modern sports mark.
My mum’s from Cork, so this is completely legit.
Don’t @ me.
#GAA #GaelicGames #GAAFootball #Hurling #SportsDesign #LogoDesign #Branding #Ireland
Fraser Davidson retweeted
Don’t worry it’s not too late! A #guide to #baseball is here to give you the #101 on the #worldseries as the Brewers take on the Rays! #brewersvsrays
Fraser Davidson retweeted
Had a teacher send this to me after using my stop-motion activity book with her class 🥲
Got chucked around in the dark for 90s and I feel a bit sick, so I totally get the Ric Flair reference now.
Had a little mess around with the old Eagles bird and ball logo.
I’ve always loved the Kelly green era, particularly that gorgeous old Eagles wordmark, so I thought I’d have a go at bringing both into our shared nightmare future with a bit of an update.
Nothing radical, just a take on a couple of classics.
What do you reckon?
#PhiladelphiaEagles #FlyEaglesFly #NFL #SportsBranding #LogoDesign
Fraser Davidson retweeted
The ‘ABSOLUTE BATMAN’ series will now be 2D animated with some 3D elements instead of just 3D animated.
(via: @thechrisanton)
Well, that’s a wrap on my GAA crest redesign project.
What started as a bit of fun and a mild obsession with how unnecessarily complicated some of these crests are turned into a much bigger undertaking than I’d anticipated.
Simple enough concept. Strip away the clutter and create bold, modern sports logos without losing the history and identity behind them.
Some worked better than others, and I’m sure I’ve upset a few people along the way.
Anyway, here’s the full collection, before and after. Thanks to everyone who’s followed along!
#GAA #LogoDesign #SportsBranding
Fraser Davidson retweeted
Our new Rugby League World Cup titles for Sky Sports.
Men’s. Women’s. Wheelchair. One World Cup. 🏉
Made by Cub Studio.
#RLWC #RugbyLeague #SkySports #CubStudio
Fraser Davidson retweeted
And that’s me done! Longford is the last logo, I hope you’ve enjoyed the series, it’s been super painful since about day 12, but it’s been great having so much feedback. It’s all much appreciated.
#longfordgaa #sportsbranding #logodesign #gaa
Fraser Davidson retweeted
Added bonus logo here, local (to me) team, The Brighton Gaels. To be fair to them, they’ve nailed the GAA look, jumble sale of stuffed animals and old sports equipment. Here is a quick update in (what I regard as) local colours.
#sportsbranding #logodesign #brightongaels
Added bonus logo here, local (to me) team, The Brighton Gaels. To be fair to them, they’ve nailed the GAA look, jumble sale of stuffed animals and old sports equipment. Here is a quick update in (what I regard as) local colours.
#sportsbranding #logodesign #brightongaels
And that’s me done! Longford is the last logo, I hope you’ve enjoyed the series, it’s been super painful since about day 12, but it’s been great having so much feedback. It’s all much appreciated.
#longfordgaa #sportsbranding #logodesign #gaa
Fraser Davidson retweeted
Tipperary, the penultimate county I think? Like many, all I knew is that it’s a long way to it regardless of from where you are coming. This is mainly due to it being landlocked and likely the state of the roads. Let me what you think.
#tipperarygaa #sportsbranding #logodesign #gaa
Tipperary, the penultimate county I think? Like many, all I knew is that it’s a long way to it regardless of from where you are coming. This is mainly due to it being landlocked and likely the state of the roads. Let me what you think.
#tipperarygaa #sportsbranding #logodesign #gaa
Fraser Davidson retweeted
Carlow! In a tight field maybe the worst existing GAA logo. They seem to have decorated a white circle. Anyway, I’ve had multiple people tell me Carlow was at its best 6000 years ago when these grave stones were positioned so nicely. Let me know what you reckon.
#carlowgaa #sportsbranding #logodesign #gaa












