Inspiration and information for dedicated coffee and tea professionals. Since 1992. #FreshCupMagazine

Austin, TX
Joined January 2013
Biohackers think they can offset caffeine’s consequences. Plus, low stockpiles weigh on coffee prices despite Brazil’s harvest, and the U.S. funds new research. The latest news in coffee and tea by Fionn Pooler. 🔗 freshcup.com/CoffeeNewsOct26
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Matcha Rio is a new brand offering three unique matcha blends to serve a range of beverages. Anna Holder-May, marketing manager at David Rio, told us why the company is building a standalone matcha brand and how operators can use each blend. 🔗 freshcup.com/MatchaRio
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Featured, this week in Coffee News Club, in January 2025, Harrison Suarez filed a lawsuit against his Compass Coffee co-founder Michael Haft alleging fraud, racketeering, and misuse of funds. That lawsuit has now been settled. Learn more at the link 🔗  freshcup.com/CompassLawsuit
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Copy: Your expertise belongs on our stage. 🎤 Apply to lead a Lecture at World of Coffee New Orleans by December 4, 2026. usa.worldofcoffee.org/lectur…
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Competitors will copy your drinks, your captions, and your menus. So what, if anything, is truly yours? Read more in Operator Notes, a weekly newsletter written by coffee consultants, creators, and practitioners who spot trends and share insight. 🔗 freshcup.com/OPNotesCafeReci…
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Featured, this week in Coffee News Club, new research from Ecuador found that some plants grown from seeds marketed as Gesha or Sidra didn’t match their labels. Learn more at the link. 🔗 freshcup.com/GeshaImpersonat…
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Is that Gesha really Gesha? Researchers find that sometimes it’s not. Plus, Starbucks opens in Xinjiang, and coffee is linked to lower mouth and throat cancer risk. The latest news in coffee and tea by Fionn Pooler. 🔗 freshcup.com/CoffeeNewsOct19
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In a recent survey, more than 40 roasters told us how they set their wholesale prices We reviewed their answers and contrasted them with what Luke Waite of Pomelo Coffee Consulting, teaches about wholesale pricing in the Wholesale for Roasters course 🔗 freshcup.com/SetWholesalePri…
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Featured, this week in Coffee News Club, Starbucks is often the target of lawsuits. The latest one, filed in federal court alleges that eight protein lattes and matchas labeled “sugar-free” on the coffee giant’s menus are anything but. 🔗  freshcup.com/SBSued
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Your brand values are meaningless unless you teach your team how to turn them into action. Read more in Operator Notes, a weekly newsletter written by coffee operators, consultants, creators, and practitioners who spot trends and share insight. 🔗 freshcup.com/OPNotesValues
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Researchers at the University of Jambi in Indonesia explored the possibilities of improving the quality of Liberica coffee using bacteria found in the digestive tracts of civets. The samples scored above the specialty floor of 80 points. 🔗 freshcup.com/LibericaFermTec…
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Would you like a burrito with your coffee? Starbucks reportedly mulls Chipotle takeover. Plus, bacteria-boosted Liberica, and coffee farming in Sicily. Stay up to date with the latest news in the coffee and tea sector by Fionn Pooler. 🔗 freshcup.com/CoffeeNewsOct12
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We surveyed forty two roasters to hear some hard numbers, get a sense for how roasters are feeling about their current prices, and see what’s on the horizon for 2027. Check out the typical price ranges for wholesale coffee. 🔗 freshcup.com/WholesaleRoaste…
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Featured, this week in Coffee News Club, finding reliable data on the global coffee market can be tricky, but the International Coffee Organization (ICO) aims to make it easier with the launch of its new Coffee Market Intelligence Platform. 🔗  freshcup.com/ICONewDashboard
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You can’t force community by posting online, but you can facilitate the real-world connections that make it happen. More in Operator Notes, written by coffee operators, consultants, creators, and practitioners who spot trends and share insight. 🔗  freshcup.com/OPNotesCommunit…
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Sohel Sarkar talks to cafe owners across India. Many are skeptical that Indian-grown matcha could compete with imported teas. But as demand and prices continue to rise, domestic matcha might soon have more appeal. 🔗 freshcup.com/INMatcha
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Featured, this week in Coffee News Club, in February, the UN passed a resolution officially recognizing October 1 as International Coffee Day. The U.S. was the only UN member to vote against it. Learn more at the link. 🔗  freshcup.com/ICoffeeDayVote
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Spent coffee grounds become insulation, the UN recognizes International Coffee Day, and a new data platform tracks global coffee trade. The latest news in coffee and tea by Fionn Pooler. Click the link to read our weekly recap! 🔗 freshcup.com/CoffeeNewsOct5
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