B.S. or Business? Athletes once couldn't profit from jersey sales. Now 50+ colleges reportedly sell Ad Space on those jerseys! Attention IS AN ASSET! #FullbackOfFinance #BusinessAthletes #CollegeFootball

🥞 The most OFFENSIVE NIL deal I've ever! OL Drew Bobo is Cracker Barrel's VP of Pancake Communications. He turned pancake BLOCKS into INCOME! Business Athletes: Stop counting followers. Start asking what makes you valuable to brands. #BusinessAthlete #CollegeFootball #NIL

Can you BUY a championship? Dodgers payroll: $433M. Brewers payroll: $155M. Money buys resources. Money buys talent. But it doesn't guarantee championships! What matters most to winning? Money? Talent? Culture? Or something else? 👇️ What do you think?

Don't hate me for saying this... but if you play sports, you will get hurt. Tucker Kraft got $75M after ACL surgery! Why? The Packers believed in his mindset and discipline. Injuries don't define you. Your response does. First believe. Then make them believe!

Luke Kuechly and I had some BATTLES over the years! One of the toughest, smartest and instinctive linebackers I ever lined up against. Every yard was EARNED! Pretty cool to score against a Hall of Famer. Respect to one of the best to ever do it. #FunFriday #NFL

🏀The SECRET Coach Calipari doesn't want you to know! It's harder to play than to coach it. For decades, coaches made millions while the athletes made $0. Now athletes can earn more than coaches. The lesson: Your value determines you paycheck! #NIL #CollegeBasketball

Cal QB Jaron-Keawe Sagapolutele is turning NIL into a Business! Selling branded merchandise, investing NIL earnings & learning venture capital. He's not just cashing checks. He's building assets! Business Athletes: Own it or endorse it? #FullabackOfFinance #BusinessAthlete

The 5 People Every NIL Athlete Needs in Their Corner. Introducing the 5 A's: 1. Agent 2. Accountant 3. Advisor 4. Attorney 5. Advocate Build your A-Team. Choose them wisely. Who you surround yourself with matters. #BusinessAthlete #ATeam

What do Michigan Football, NFL Dead Cap Space, and investing have in common? SUNK COST FALLACY! just because you invested millions doesn't mean you should keep making the same mistake. Business Athletes: Know when to cut losses, learn & move on!

How Do You Not Love This?!? Joe Andreessen went undrafted, earned a rookie tryout with his hometown Bills, and just signed a $5M extension! Business Athletes: Believe in your value before anyone else does! Underdogs, keep earning! #FullbackOfFinance #BusinessAthlete #NFL

Sports & Money Are Getting It All Wrong! I ran a 5-flat 40, went undrafted, and played 7 years in the NFL. Money is no different. Income and net worth don't measure freedom. Not everything that matters can be measured. And not everything we measure actually matters.

Heavy Is The Head That Wears The Crown! Dan Quinn is taking the heat for Washington's clock management. But is it all his fault? The QB and coaches share responsibility. Leadership lesson: You can delegate responsibility, but NEVER accountability. Everyone wants the crown

What makes you DIFFERENT makes you VALUABLE! Dexcom signed 27 NIL athletes across 13 sports, all competeing with Type 1 diabetes. Business Athlete lesson: Your greatest commercial value might not be your stats. It might be YOUR STORY. Own It. Build Your Brand.

As Texas golf star Farrah O'Keefe rises, here's the A-Team I'd tell her to hire. 🏌️‍♂️ Agent 💰️ Advisor 📊 Accountant ⚖️ Attorney 🤝 Advocate & Marketing Great athletes build teams to win today. Business Athletes build teams to win for decades! #FullbackOfFinance

5 Accounts Every College Business Athlete Needs! 1️⃣ Business Checking: NIL income 2️⃣ Business Savings: ~25% for taxes 3️⃣ Athlete Checking: Lifestyle burn rate 4️⃣ Athlete Savings: 3-6 month cushion 5️⃣ Credit Card: Build credit wisely Where's investing? Comment INVEST! 👇️

LeBron said YES. Wemby said NO. LeBron reportedly took a $15M/year Polymarket deal. Wemby refuses gambling endorsements. Business Athlete lesson: Your brand isn't just build by what you say YES to, but what you say NO to. Who made the better business decision? 👇️

💳️ 4 Reasons Every Business Athlete Needs a Credit Card! 1️⃣ Build Your Credit Score 2️⃣ Earn Rewards & Cash Back 3️⃣ Accepted More Places 4️⃣ Safer Than Debit Cards ⚠️ The Golden Rule: Pay it off every month! Speak Money. Act Wealthy. #FullbackOfFinance #BusinessAthlete

Is Congress killing college capitalism? Schools are generating more money than ever through media, sponsorships & NIL. But Congress wants limits on what coaches and athletes can make? Why limit where the money GOES but not where it COMES FROM? Free market or regulation?

My introduction to what a Business Athlete is. Contracts. Salary caps. Revenue. Relationships. Opportunity. Your value as an athlete goes beyond what you do between the whistles. Speak Money. Act Wealthy. Build Legacy. #FullbackOfFinance #BusinessAthlete #NFL

Business Athletes need 4 foundational accounts: 🏦 Business Checking 💰️ Business Savings 🔥 Athlete Checking 🛡️ Athlete Savings Seperate YOU from your BUSINESS. Live on lifestyle, not income. #FullbackOfFinance #BusinessAthlete