@GStarRAW

“Own The Arc”

 World and Metaverse
g-star.com
Joined July 2009
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1.5KMedia
Charlotte de Witte becomes G-STAR’s new Global Brand Ambassador. A new chapter for the brand and its renewed women’s collection. #GSTAR #CharlottedeWitte
Charlotte de Witte@CharlottedWitteOct 5
Denim has always been part of how i move through the world, on stage, on the road, at home, so becoming part of the G-Star family honestly feels like the most natural thing. I’m very excited for what’s ahead 🖤 @GStarRAW
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Denim has always been part of how i move through the world, on stage, on the road, at home, so becoming part of the G-Star family honestly feels like the most natural thing. I’m very excited for what’s ahead 🖤 @GStarRAW
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Bondscoach met true Character! #Koeman #Veerman #GSTAR #WK #onsoranje #WK2026 #oranje #NEDJPN
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What if cotton could be grown better, anywhere? 'Homegrown Denim' rethinks this process from the ground up. Find out more at g-star.com/homegrown-denim.
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The Movement. The Energy. In Denim. On Form. The artist who brought Afro-Fusion to the rest of the world. Burna Boy raises the tempo as the new face of our brand. "Our connection goes beyond fashion. It's about pushing boundaries and embracing authenticity.” - @burnaboy #GSTAR
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The G-Star Elwood. Our original 3D denim. The jeans that introduced the concept of 3D denim in 1996. Relaunched for now. Engineered with innovation to create the freedom to express. Discover more via: g-star.com/elwood #GstarElwood
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From 2D. To 3D. And beyond. The G-Star Elwood elements. An engineered approach to denim construction. Sign up now to get early access today: bit.ly/gstar-elwood
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Our original from ’96. Up close and personal. Be the first to know when it’s here bit.ly/gstar-elwood
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You heard it here first. Be the first to know when it’s here: bit.ly/gstar-elwood
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It started with the shape. Continued with innovation. Be the first to discover more: g-star.com/elwood
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Who wants to see @av0lve avatars wearing G-Star? 👀
AVØLVE@av0lve29 Jun 2023
[ IYKYK ] //: HOLDERS ONLY EXCLUSIVES @GStarRAW x @av0lve
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G-Star RAW and Maarten Baas present: MORE OR LESS. A collaboration about our everyday dilemma and ongoing pursuit to make more MORE out of LESS.
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The pieces will be unveiled at our ‘More or Less’ exhibition during Milan Design Week. The exhibition shows the endless possibilities of denim and explores the everyday dilemma: the desire for more - and the need for less.
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The G-Star x Maarten Baas exhibition ‘More or Less' is open to the public from the 18th until the 23rd of April 2023 (11AM - 6PM) in Chiesa San Paolo Converso, Milan.
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Designed with AI. Made with Raw Denim. Produced at our in-house atelier in Amsterdam. The AI Denim Cape. A one-off denim couture piece, created from just one reference image designed with Midjourney. Starting with innovation. Ending with craftsmanship.
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This is the original AI design made in Midjourney which inspired the AI Denim Cape.
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Read the story on how we made it here: g-star.com/nl_nl/stories/art…

Denim design reimagined by AI

Next level of craftsmanship: The G-Star design team transformed their favorite AI denim design, a couture denim cape, into reality.

g-star.com
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Our designers briefed Midjourney to create the next G-Star denim icon: The AI Denim Cape. But before this there were hundreds more. The team curated a variety of fits, styles and denim design innovations. A thread with a few of our designs.
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