Gartner Digital Markets

💵 61% of buyers plan to increase tech investment in 2024 🤖 92% of buyers are considering AI-powered software 👍 98% of buyers read reviews prior to a software purchase Discover software buying trends from more than 2,400 business decision makers: gtnr.it/3HFfKUv

Unlock the power of Sponsored Profiles to launch #PPC campaigns that meet your strategic objectives: 📣 Build your brand 🤝 Capture buyer demand Ready to get started with PPC campaigns? Access our comprehensive guide: gtnr.it/4haw407

Discover how Gartner Digital Markets helped Constructor Tech: ✅ Secure 2.5x lower cost per opportunity ✅ Lower cost per lead by 50% ✅ Experience 14% lead-to-opportunity conversion rate ✅ Achieve 50% ROAS from PPC campaigns 👉 Full success story : gtnr.it/3UkOf9j

Curious how software buyers decide which vendors make the cut? Join our webinar with Ken Allard, Executive Vice President of Gartner Digital Markets to uncover the decision-making secrets of 3,500 buyers. 👉 Register now: gtnr.it/4eTwp5K #SaaS #Trends #Webinar

📣 Are you looking to raise awareness and establish a credible brand that captures buyer attention? Here're four best practices to build your brand with Capterra, GetApp, and Software Advice: gtnr.it/3Y3GqpC #SoftwareMarketing #BrandBuilding

Software providers who want to boost conversions and reduce churn can combine ABM with buyer intent data to create a robust system for identifying and targeting potential customers. Here are 5️⃣ ways to do it: gtnr.it/3KR4ogJ #IntentData #ABM #ConversionRates #B2Bsales h

🔒 Concerns about #security and #cyberattacks are a top trigger of software investments for 47% of buyers. Discover how highlighting your product's security features on your Gartner Digital Markets profile can build trust and drive sales: gtnr.it/3VLYQvJ #B2B #SaaS

🚀 Maximize ROI of your PPC campaigns by expanding your reach and increasing traffic to your website. Get guidance to: 1️⃣ Get started 2️⃣ Launch your campaign 3️⃣ Optimize your campaign Access our PPC guide: gtnr.it/4haw407 #SoftwareMarketing #PPC

💰 Businesses investing in #AccountingSoftware allocate, on average, $208 per user, per month. However, the budget varies by use case and industry. Gain more buyer insights: gtnr.it/3V6mPoQ #Accounting #SaaS #B2Bmarketing

From campaign setup to ongoing optimization, learn the essential steps to get started with pay-per-click campaigns on the Gartner Digital Markets platform ✅ Access the ultimate Sponsored Profile checklist: gtnr.it/4haw407 #SoftwareMarketing #PPC

💬 "We see increased product visibility on the platform and also in SERPs, and are able to attract global buyers with high purchase intent at a very affordable cost." — Evgeniia Ustinova, Performance Marketing Team Leader at Constructor Tech gtnr.it/3UkOf9j

🤔 If you're a software provider looking to start collecting #CustomerReviews, you may be wondering, "How do I ask for reviews?" Here are review request templates that can help you get started: gtnr.it/3b3mXRs #CustomerFeedback #B2Bmarketing #SaaS #B2B

Building your brand is not just about raising awareness. It's about building trust and credibility during software research to capture buyer demand. Follow best practices to build a strong brand presence on Capterra, GetApp, and Software Advice: gtnr.it/3Y3GqpC

If you were not at our Insights Summit in India, this is the next best thing. Discover the top learnings, data-points, and expert takes in our summary article. Read it here: gtnr.it/40aUj8i #FlashbackFriday #SaaS #Events

Mistakes can present a major setback when you need to adjust your strategy and do more with less. Here is 1️⃣ common pitfall you should avoid to make the most out of your #PaidMedia budget: gtnr.it/3Nh1xk3 #Advertising #DigitalMarketing #B2Bmarketing

🏗️ A #ConstructionSoftware can help centralize operations such as supplier portals, real-time communication tools, and collaborative planning functionalities—all of which can enhance #construction project tracking and offer robust analytics. Learn more: gtnr.it/3u8lTW7

🚀 Ready to boost your brand visibility and attract your target buyers? Sponsored Profiles are your ticket to launching powerful pay-per-click campaigns to build your brand and capture demand. 👉 Get started with our comprehensive #PPC guide: gtnr.it/4haw407

📢 Last chance to join us live with a leading @Gartner_inc analyst. Together, we'll learn the channels and initiatives growth-companies are using in their strategy. Want to get all the takeaways? Register now: gtnr.it/3Y3wyNJ #Webinar #MarketingTrends #Survey

Boost #BrandAwareness by: ✅ Understand your target audience ✅ Tailor messaging to buyers’ needs ✅ Choose the most appropriate marketing channels to reach buyers ✅ Use data and customer feedback to track performance Learn more: gtnr.it/3PFmmXD #BrandBuilding #B2B

Building connections, driving education, and fueling ambition – these are the core values of the Insights Summit. Catch the key moments from the event in our highlights below. #GDMInsightsSummit #SaaS #TechEvents #ThrowbackThursday

"Gartner Digital Markets is a very valuable #LeadGeneration channel in our marketing mix as it helps us drive high-quality testers that quickly convert into subscribers, and hence, in monthly recurring revenue." - @Smoobu Read more: gtnr.it/3SLK71U #B2B #SaaS #LeadGen