𝟗𝟎% 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐟𝐚𝐧𝐬 make a purchase in at least one core Black Friday category. 🛍️ 𝐆𝐞𝐧𝐢𝐮𝐬 𝐒𝐩𝐨𝐫𝐭𝐬' 𝐅𝐚𝐧 𝐆𝐫𝐚𝐩𝐡 data shows why brands should plan around sports audiences. From Thanksgiving kickoffs to Christmas tip-offs and college football bowl games, the sports calendar is packed with chances to reach them. Only Genius Sports combines league fandom with category and brand purchase behavior in a single, deterministic audience. Black Friday weekend is just over a month away. Here are three insights to shape your holiday media plan. 👉

𝗢𝗻𝗲 𝘄𝗲𝗲𝗸 𝘁𝗼 𝗴𝗼! 🚨 Player betting is booming in the 2026/27 season. From goalscorers to shots on target and betbuilder, fans want to bet on individual player performance more than ever. In next week’s webinar, we’re exploring how sportsbook operators can deliver trading margin and an engaging product experience in the player betting era. ⚽️ Join us on 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 𝟐𝟗 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝐚𝐭 𝟏𝟑:𝟑𝟎 𝐆𝐌𝐓 where we're joined by sportsbook leaders from @midnite, FEG and @BoyleSports. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 👇 digital.geniussports.com/l/8…

What if you could see the data behind every move as it happens? 👀 That’s what we’re powering for the 26/27 French football season. Through our partnership with the @LFPfr, 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐 tracking captures top speeds, sprint distances and player positioning and augments it straight into Ligue 1+’s Expert mode. ⚽️ ️ Seen here at @OL vs @ogcnice at the weekend 👇

A few weeks ago, we hosted 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐨𝐟 𝐅𝐚𝐧𝐝𝐨𝐦 in New York City in partnership with @SportsPro. We gathered a room full of industry leaders to discuss the future of sport’s business model. 🗽 The event is part of a wider conversation we’ve been having with @SportsPro all year through 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐨𝐟 𝐅𝐚𝐧𝐝𝐨𝐦 series, featuring voices from Genius Sports, @UEFA , @LFPfr and more on how the industry is rethinking its relationship with fans. 🎙️

We were proud to be an official sponsor at @FOS' 𝐓𝐮𝐧𝐞𝐝 𝐈𝐧 earlier this week! 👏 𝐓𝐮𝐧𝐞𝐝 𝐈𝐧 delivered a full day of candid, close-up conversations with the biggest names in sports media. During the lunch session, Josh Linforth and Connor Schell sat down for a fireside chat about our new creator-led media partnership with @CP3 and Words + Pictures. 🎙️ #TunedIn

The least compact team in the Premier League. The least compact of 𝐚𝐧𝐲 Premier League side since 2019-20. That’s what 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐 tracking data revealed about Man United’s defensive shape in The Times’ latest tactical deep dive. Sports Data Journalist of the Year @HKhaliqueLoonat used our compactness metric to put numbers on what our eyes were already telling us. 📊 Read the full article here 👇 thetimes.com/sport/football/…

We've struck an expanded partnership with @X to help power their 𝐍𝐅𝐋 𝐆𝐚𝐦𝐞𝐭𝐢𝐦𝐞 𝐨𝐧 𝐗 feed with official league data.🏈 📷 As the @NFL's official data partner, we will provide millions of fans on X with live scores, game statistics and insights. Another exciting milestone for our rapidly expanding media business, powering real-time fan experiences on the biggest league in US sports. Press release geniussports.com/newsroom/ge…

Your team’s down late in the game. You’re frustrated, you’re hungry, and you open Instagram. There’s an ad for tacos. 🌮 That’s not a coincidence, it’s what happens when you understand the fan at the moment that matters. Our CEO @marklocke sat down with @Sportico to unpack how data is reshaping the connection between fans, brands, and sport and why Genius Sports is at the center of it. Give it a read 👇 sportico.com/business/tech/2…

Last week was special. Genius Sports took over the @NYSE to coincide with @advertisingweek New York, showcasing everything from our technology to the future of creator-led media. 🗽 A huge thank you to everyone who joined us for an incredible day, including @CP3 who joined us across Closing Bell and a panel alongside Connor Schell. 🎙️ We are 𝐭𝐡𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦 𝐨𝐟 𝐦𝐨𝐝𝐞𝐫𝐧 𝐬𝐩𝐨𝐫𝐭. And we’re only getting started!

The next phase of sports media is creator-led and built around personalities, platforms and premium content. Excited to discuss this next era today at the @NYSE, where Mark Locke joined @CP3 and Connor Schell to talk about the rise of creator-led sports media, Genius Sports’ role in it, and how technology and official sports data can take it to the next level.

A special moment for Genius Sports ringing the bell at the @NYSE during Advertising Week New York as we help shape the next era of sport. As our advertising business grows, we’re connecting fans and brands more closely than ever before.

A great moment to see the Genius Sports logo at the @NYSE today during @advertisingweek New York. Proud to be here alongside our team, partners and friends and even more excited about what comes next for sports, fans and advertisers.

𝗔𝗿𝘀𝗲𝗻𝗮𝗹'𝘀 𝗥𝗶𝗰𝗰𝗮𝗿𝗱𝗼 𝗖𝗮𝗹𝗮𝗳𝗶𝗼𝗿𝗶 𝗶𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝗱𝗲𝗿𝗻 𝗟𝗲𝗳𝘁 𝗕𝗮𝗰𝗸 𝗿𝗼𝗹𝗲. 🎥 James Young breaks down how his role has evolved under Arteta and how his forward runs are giving the Premier League Champions a completely new attacking dimension.

Genius Sports front and center at @advertisingweek New York 🗽 Buying sports media based on the “standard sports fan” only tells you so much. Fandom is a real relationship, not just a marketing opportunity. For brands, understanding what’s driving that relationship means moving beyond simply buying “sports fans” and toward showing up in the moments and parts of the culture that actually matter to them. Our SVP of Marketing, Gina Waldhorn explored this from two angles. With iSpot’s Stuart Schwartzapfel and Rocket’s Doug Buser, she discussed how the emotion of live sports can translate into real-world behavior. Then, with Tarte Cosmetics’ Donna Kirkland, Comcast’s Julie Scelzo and Vevo’s Melissa Sofo, Gina joined The Female Quotient to talk about how brands can become part of sports culture in a way that feels authentic to fans. The better we understand fans, the smarter we can be about where, when and how brands show up. 🗣️

𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐 data is driving debate at @TheAthletic (part of @nytimes) 👏 Our VP of Sports Partnerships, James Young, sat down with @tomwfootball to break down why we're seeing more Premier League clubs sign players from France. ⚽️ Using our 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐒𝐭𝐮𝐝𝐢𝐨, they dug into the physical and technical attributes these Ligue 1 exports are bringing to the EPL. Read the full article here 👇 nytimes.com/athletic/7655309…

With that another year at SBC Summit is complete! 🇵🇹 We connected with hundreds of sportsbook operators, with conversations centered on the rise of player markets, betbuilder and the shift towards automated data collection. A massive thank you to all of our partners who visited us this week.