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took a webinar from breakeven to 3.3x roas in a month
opt in rate 15% to 21%
vip take rate 6% to 8.5%
follow up is still running so its only up from here
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Am I the only one that thinks the questions are the best part of every webinar
The slides are what you planned
The questions are what people actually care about
Take them in the middle
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Problem with most webinars is the Q&A lives in the last five minutes
Thats where all the real stuff comes out
Move it up
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Webinar hack:
Find someone who serves the same people you do and offer to teach their audience
Dont pitch them, just teach
Their people already trust them and that's the whole advantage
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Am I the only one that thinks webinar software gets way too much credit
People argue over which platform to use
Almost nobody argues over who the webinar is actually for
Which one matters more?
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Problem with webinar tool shopping is it feels like work
New platform, new dashboard, new settings
Meanwhile the title still names a topic and nobody knows who its for
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Put the webinar on their calendar the second they register
An email gets buried
A calendar invite shows up at the exact time they need it
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Registering for a webinar is a promise people make in a good mood
Then their week happens
Reminders are the whole game for show up
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Hot take, a decent post you actually publish beats a great one in your drafts
You cant learn anything from a post nobody saw
Set a floor and ship above it
1
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Problem with angry customer emails is we read them like an attack
Most of them are free research from someone who cared enough to write
Reply fast, fix it, then go look for the pattern
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Underrated marketing move
Do what you said you would do by the day you said you would do it
Almost nobody does so it stands out immediately
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Problem with asking for referrals is you ask like its a favor
Nobody has time for a favor
Name the exact person you want, write the intro for them, let them hit send
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