@GinaRubel

PR, crisis & trial publicity advisor to corp & law firm leaders Go to https://xitter.cf/t.co/CB4BGAlz9z to connect. I no longer actively use Twitter (X).

furiarubel.com/
Joined September 2008
  • Tweets15.6K
  • Following6.4K
  • Followers7.3K
3.1KMedia
10 Ways Law Firm Marketers Can Get Attorneys to Be Responsive jdsupra.com/legalnews/10-way…

10 Ways Law Firm Marketers Can Get Attorneys to Be Responsive

One of the most common frustrations among law firm marketing, public relations, and business development professionals is not a lack of strategy, creativity, or opportunities. It is getting...

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Law Firm Marketing Leaders Should Have a Seat at the Table jdsupra.com/legalnews/law-fi…

Law Firm Marketing Leaders Should Have a Seat at the Table

For decades, law firm marketing and business development professionals were viewed primarily as operational support and excluded from strategic conversations shaping the firm’s future. That model...

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[Video] Why Law Firm Growth Now Depends on True Integration: A Passle CMO Series Live Recap - On Record PR jdsupra.com/legalnews/why-la…

Why Law Firm Growth Now Depends on True Integration: A Passle CMO...

From AI acceleration and client loyalty to lateral hiring, data infrastructure, and the evolving roles of marketing and business development, Gina Rubel and Jennifer Simpson Carr recap Passle’s...

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Chambers and Partners Is Basically a Board Game: Are You Playing to Win? jdsupra.com/legalnews/chambe…

Chambers and Partners Is Basically a Board Game: Are You Playing to Win?

For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming. There are deadlines. Spreadsheets. Matter lists....

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[Video] AI, Value, and the Hard Conversations Law Firms Can’t Avoid: On Record PR jdsupra.com/legalnews/ai-val…

AI, Value, and the Hard Conversations Law Firms Can’t Avoid: On...

Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, joins Jennifer Simpson Carr and Maria Aronson for a conversation about AI, value,...

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[Video] Why Law Firm Transformation Is No Longer Optional and What It Means for Law Firm Leaders: On Record PR jdsupra.com/legalnews/why-la…

Why Law Firm Transformation Is No Longer Optional and What It Means...

Following the Legal Marketing Association Annual Conference, Gina Rubel, Jennifer Simpson Carr, and Maria Aronson discuss what this moment of transformation really means for law firms. From...

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[Video] Why Law Firm Transformation Is No Longer Optional and What It Means for Law Firm Leaders: On Record PR jdsupra.com/legalnews/why-la…

Why Law Firm Transformation Is No Longer Optional and What It Means...

Following the Legal Marketing Association Annual Conference, Gina Rubel, Jennifer Simpson Carr, and Maria Aronson discuss what this moment of transformation really means for law firms. From...

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Structuring Law Firm Content for AI Visibility (AI Overviews, LLM Citations, and Zero-Click Search) jdsupra.com/legalnews/struct…

Structuring Law Firm Content for AI Visibility (AI Overviews, LLM Citations, and Zero-Click Search)

When a prospective client or referral source searches for legal services today, they may never visit your website. Google’s AI Overviews now answer questions directly on the results page,...

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[Video] From Information to Experience: How Law Firms Can Deliver Real Value in a Saturated Content Market - On Record PR jdsupra.com/legalnews/from-i…

From Information to Experience: How Law Firms Can Deliver Real Value...

As law firms produce more content than ever, audiences are becoming more selective with their time. In this episode, International Faculty member Valerie Madamba joins Jennifer Simpson Carr to...

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[Video] The Billable Hour Debate Is Over: What Law Firm Leaders Must Decide Now - On Record PR jdsupra.com/legalnews/the-bi…

The Billable Hour Debate Is Over: What Law Firm Leaders Must Decide...

For years, law firms have debated whether the billable hour would change. That question is no longer theoretical; it is happening. In this episode, Gina Rubel and Jennifer Simpson Carr explore...

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[Video] How AI Is Reshaping Where Legal Value Lives: On Record PR jdsupra.com/legalnews/how-ai…

How AI Is Reshaping Where Legal Value Lives: On Record PR

Artificial intelligence is no longer a future conversation for law firms; it is already reshaping how legal work gets done. In this episode, Gina Rubel and Jennifer Simpson Carr discuss insights...

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[Video] AI, Governance, and the Rule of Law: Leadership Under Pressure - On Record PR jdsupra.com/legalnews/ai-gov…

AI, Governance, and the Rule of Law: Leadership Under Pressure - On...

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department...

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[Video] The Three Issues Defining the Legal Market Today: On Record PR jdsupra.com/legalnews/the-th…

The Three Issues Defining the Legal Market Today: On Record PR

Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates...

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[Video] How to Communicate a Law Firm Merger to Build Trust: On Record PR jdsupra.com/legalnews/how-to…

How to Communicate a Law Firm Merger to Build Trust: On Record PR

One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr...

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[Video] Why Newswires Matter More in the Age of Generative AI: On Record PR jdsupra.com/legalnews/why-ne…

Why Newswires Matter More in the Age of Generative AI: On Record PR

As generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted,...

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[Video] What Comes Next for Law Firm Leaders in 2026: On Record PR jdsupra.com/legalnews/what-c…

What Comes Next for Law Firm Leaders in 2026: On Record PR

As firms enter 2026, many of last year’s pressures haven’t disappeared—they’ve intensified. In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are...

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[Video] Inside LMA’s TWxSW Conference: GEO, AI, Silos, and the Rule of Law - On Record PR jdsupra.com/legalnews/inside…

Inside LMA’s TWxSW Conference: GEO, AI, Silos, and the Rule of Law -...

To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA’s 2025 TWxSW Conference. They explore GEO and...

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[Video] How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR jdsupra.com/legalnews/how-la…

How Law Firms Turn Trusted Voices into Reputation Capital: On Record...

From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus,...

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[Video] How Law Firms Can Build Collaborative Growth Models: On Record PR jdsupra.com/legalnews/how-la…

How Law Firms Can Build Collaborative Growth Models: On Record PR

Deb Ruffins, a member of Furia Rubel’s International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and...

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[Video] Beyond the Billable Hour: What Clients Really Want from Law Firms - On Record PR jdsupra.com/legalnews/beyond…

Beyond the Billable Hour: What Clients Really Want from Law Firms -...

Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the...

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