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There's a lot more to buying #SaaS than the license fee.
$$$ more. The true cost?
1. Features require data that's expensive.
2. Data is a commitment.
3. Humans have a hard time changing behavior.
4. Procurement isn't trained in workflow.
#digitaltransfomation #salesenablement
Much of "data" and "automation" evangelism is still pie in the sky. So what's an org's biggest asset today? bit.ly/2TaTtER
#ArtificialIntelligence #MachineLearning #DataScience #BigDataAnalytics #leadership #AI
Lost in the pandemic, this shoe dropped!
Mass media isn't stupid-it was profitable
Somehow Personalization was the goal- not just a means. And IT's very expensive.
Model out the real costs- $, time, staff & consultants- so you're not the next headline.
cmswire.com/digital-marketin…
Netflix kicked arse because you could actually find things to watch!
With Cable, menus were right there with sending telegrams. If they looked at churn, they might have addressed this 20 yrs ago. 86M subs and everyone still gets the same interfaces.
lnkd.in/eW9zGtc
Most companies spent like drunken sailors on house-made tech believing the efficiencies were just around the corner.
Now, it's not build or buy-- it's RENT.
No-coding platforms can reduce digital costs by 90% bringing Digital way into the black.
yahoo.com/entertainment/vice…
DTC products want to have sex.
Real Brands want to get married.
THIS is #ContentMarketing
It’s #ContentAsAService
It’s not transactional
It’s not short-term
It’s on-brand and creates #BrandLoyalty that will covert to life-long customer purchasing
modernretail.co/retailers/ni…
Necessity is the mother of invention and this virus disaster is the perfect time to reboot your #DigitalTransformation.
citia.com/content/organizati…
#Communications #VirtualWork #TeamofTeams #Convergence #Agility #DigitalReboot
Citia retweeted
There is hope!!.
In fact, the disease really CAN NOT SPREAD without people.
Isn’t that a better way to think about it?
Maybe you'll find even one idea in this little guide useful.
We are all in this together. We get out of this together.
cta.io/hayaSE
Citia retweeted
#Grid news to share: This year, GE is celebrating its 100-year anniversary of supplying synchronous condenser solutions to utility customers & transmission system operators. Click here & flip thru: citia.com/content/organizati… #GEGrid @GErenewables
Why do you think sales have gotten so hard? We put together 10 things we think are the reason.
cta.io/39m02I
It's hard for people who love words- myself included- to hear facts about attention and distraction, but here they are.
What a challenge for those of us in complex businesses. Read this for the alarming metrics, and practical tips. Just click and snack.
lnkd.in/dW7YBxV
"Data is the new oil?" Look who's saying that!
A multi-Trillion $ confederacy of Data businesses.
Not saying data is worthless... but it's just a means to an end.
Which is a touchpoint, view, engagement with a fan/customer. Attention is the new oil.
cta.io/Yh9eD4
Citia retweeted
Excited to announce that @Audiobrain will hold a #SonicBranding workshop for @projectosmosis young designers, who'll be included in broader #FUSEdesign community big time in April...thanks to @Adobe @AIGAChicago #AudreyArbeeny @kocienda @GoCitia Thnx @AudioBrain for the mojo!
Check out this @Adweek article about cool #bauhaus100 themed contest from @99designs ft. re-imagined logos of contemp. brands. Stay tuned for more on our partnership w/ @NextBigDesign - also celebrating #bauhaus100! #FUSEDESIGN #sonicbranding
adweek.com/creativity/heres-…
Citia retweeted
New Times-New Playbook.
Finally, a way to get your folks on the same page--or I should say ladder. Preorder New To Big, the "ladder to the moon" by @davidskidder and @cmwalla of @bionic10X #Transformation cta.io/K-Vu14