Service Owner at @NHSBT with a side of freelance & public speaking on marketing, digital and good content. Proud Armenian 🇦🇲 Loves fitness & food.
Bristol, England
Joined March 2017
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Search saves lives. Here's how we do life-saving SEO at
@NHSBT as seen at @brightonseo: linkedin.com/pulse/seo-nhs-w…
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6 trends to watch:
📉 Predictive SEO analytics
🤖 AI
🗣️ Ways of searching
📍 Local SEO
🎨 Personalisation
💭 How Google understands content
@VarnMedia
#BrightonSEO
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5. There's no silver bullet. No cure all. No shortcuts.
6. Never stop learning. Value personal development for you, and your team. (Amen!)
7. Link building is irrelevant long term unless you build brand.
8. Know your competitors in detail.
@VarnMedia
#BrightonSEO
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1. Search has always been about making information easier to find.
2. Organic search will always be more profitable long term than paid.
3. High quality content will always be important.
4. Align with Google for the biggest long term success.
@VarnMedia
#BrightonSEO
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A lot in SEO has changed but much has stayed the same. Tom of @VarnMedia takes us through the tried-and-true principles over the years.
#BrightonSEO
ALT Tom speaks on the Brighton SEO stage with his slides on a big screen.
Loving @michal_suski's talk on *good* content creation through AI. So much AI-generated content has an uncanny valley tone of voice - nearly human but not quite. Michal guides you through how to avoid this: speakerdeck.com/michalsuski/…
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Great tools:
IBM chrome extension: chrome.google.com/webstore/d…
IBM equal access toolkit: ibm.com/able/toolkit/
Chrome DevRel: web.dev/introducing-learn-ac…
@mattmultiplied
#BrightonSEO
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Key takeaways: 4 principles of accessibility:
Perceivable: can you use multiple senses
Operable: predictable nav bar, streamlined components
Understandable: descriptive text on links, headings & buttons
Robust: works for all
@mattmultiplied
#BrightonSEO
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Just some of the tasklist for SEOs that help accessibility (there's a lot of overlap!):
Clear page titles
Structured headings
Semantic markup
Descriptive anchor text
Breadcrumb links
Image alternative text
Clear navigation
Reduce user interaction
@mattmultiplied
#BrightonSEO
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The biggest and most common tech accessibility issues:
No alt text.
Skipped heading levels.
Empty links and buttons - you click and nothing happens.
@mattmultiplied
#BrightonSEO
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Accessibility work starts earlier than you think: from before you have brand conversations. And make it a responsibility for everyone. This approach will actually save money long term.
@mattmultiplied
#BrightonSEO
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There's a rise of accessibility overlays, like Userway, which sell themselves as solving all your problems. But they mask the real problem. They're a real pet peeve for me! Great write up on them here: overlayfactsheet.com/
@mattmultiplied
#BrightonSEO
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A people-first approach: why web accessibility matters in SEO by @mattmultiplied
93% of homepages tested had WCAG 2 failures. The web is fundamentally designed to work for all people, not most people. So why are so many sites failing at the first rate hurdle?
#BrightonSEO
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Billie's talk is bursting with tips and knowledge - way more than I could include here. So work with her goddammit. Sign up for a free audit template and for a chance to win a free accessibility audit: uptake.agency/brighton-seo-2…
@BillieGeena
#BrighronSEO
"Asda's sitemap is a nightmare for user experience when it comes to accessibility."
@BillieGeena
#BrightonSEO
ALT Billie explains her slide about the Asda user experience on the Brighton SEO stage. She is a woman with long bright blue hair and pale pink skin. She wears a patterned long co-ord set.
Tech audits need to consider JavaScript. Content needs to be the same with JavaScript disabled so that the user experience is good for those using screen readers. The user experience shouldn't change. Can you interact with everything with a keyboard?
@BillieGeena
#BrightonSEO
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