Media Buyer | Paid Media | Learning, testing & optimising campaigns | Open to internships & junior roles
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Joined January 2023
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I’m Goke.
I’m transitioning into Performance Marketing, with a focus on paid media, campaign strategy, testing and optimisation.
I’m documenting the journey as I learn, practise and build.
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GOKE | Media Buyer 🛡️ retweeted
As a student, especially as an undergraduate, try as much as possible to own your research. Write it yourself. Don’t contract it. 🙂↔️
Make the mistakes, submit your work, get corrections from your supervisor and make the necessary changes.
It’s worth it.
You will learn, unlearn and learn again. By the time you’re done, you’ll realise how much you’ve grown as a researcher.
Creating urgency can encourage customers to make decisions.
But announcing that an offer ends tonight when it actually doesn't is misleading.
Is short-term conversion worth sacrificing customer trust?
Where would you draw the line?
Two businesses can sell the same product at the same price, yet customers may consider one a better deal.
Why?
Quality, reputation, convenience, customer experience and how the offer is presented can all influence perceived value.
What else would you add?
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"We have a 5,000mAh battery."
"We give you longer usage without constantly worrying about charging."
Same product. Different message.
Which statement do you think communicates more value to a potential customer?
More bonuses don't automatically make an offer better.
If the bonuses don't solve an additional problem or provide meaningful value, they're just extras.
Would you rather buy a product with 10 random bonuses or 2 genuinely useful ones?
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Imagine you're selling an online course for ₦30,000.
People show interest but keep saying it's expensive.
Would you:
• Reduce the price?
• Add bonuses?
• Introduce a payment plan?
What's your reasoning?
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If two businesses sell the same product at the same price, but one makes significantly more sales, what do you think could be responsible?
Is it the offer, branding, marketing or something else?
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A business can have a good product and still struggle to make sales.
Sometimes, the problem isn't the product. It's how the product is being presented.
Do you think businesses pay enough attention to how they package their offers?
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GOKE | Media Buyer 🛡️ retweeted
All you Christians encouraging and defending this video are funny lots
LET PEOPLE BE
Promoting actions like this is very uncalled for and unnecessary.
The only reason you think there are no holes to poke in Christianity is because you're a Christian. When a non Christian poke those holes, you also don't like it and you're quick to defend it.
Let people be.
Do your own Christianity, Serve your own Juju, do your own Islam.
Videos like this are distasteful
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