
MA Philologist | Frontend Dev | UX/UI Exploring how words & pixels influence consumer behaviour & sharing ideas worth putting into practice. #MorningClassroom
Joined February 2021
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My dream and mission is to create
web designs for canine-focused companies that convert
so businesses thrive,
pet parents solve their problems,
pets feel loved & live better lives,
and shelter dogs finally find their forever HOME 🏡🐾
#GoldManeDesign 🦊💚
#MorningClassroom
PS. I've included the full quote in the ALT text. 🦊 💚

ALT Morning Classroom chalkboard featuring the quote: "At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey - appealing to our wants, needs, and desires - while at the same time telling us about a product or service." — Melinda Partin Curated by @GoldManeDesign
Your customer is the hero. Your brand is the guide.
That simple shift can change how you tell your story, design an experience and communicate value.
Over the next 10 days, let's explore the power of storytelling. 🧵
What brand has earned a permanent place in your mind - and why? 💭
#MorningClassroom
Great marketing puts the customer at the centre.
It should:
1️⃣ Empower people with knowledge that helps them make confident choices.
2️⃣ Guide them towards a solution, making the customer the hero - not the brand.
3️⃣ Earn trust through clarity, honesty and genuine value instead of pressure.
What else would you add to the list? 🦊💚
Make your customer the hero. Become their guide.
Your customers aren't looking for a brand that boasts about how brilliant it is.
They're looking for a way to solve a problem, overcome a challenge or achieve something that matters to them.
Your job? Help them get there.
🧵 0/4 👇
3/4 - Your product is the tool.
Features explain what your product does.
Benefits show how it can make someone's life or work better.
Don't just describe the tool. Show people what they could achieve with it.
Whose story does your marketing tell -
yours or your customer's? ⬇️
#MorningClassroom
The formula for high-quality content?
It's multiplication, not addition. 🧮
Utility × Inspiration × Empathy = Quality Content
🛠️ Utility: Solve a real problem.
✨ Inspiration: Bring in data, creativity or a fresh perspective.
❤️ Empathy: See the world through your reader's eyes.
As Ann Handley explains in Everybody Writes, if any one factor is missing, the whole formula breaks down.
Which factor do you think content creators overlook most often? 🦊 💚
Trust grows over time rather than
through one big push. ⬇️
#MorningClassroom












