Gears of War: E-Day reportedly cost over $500 million to develop, excluding marketing. A source familiar with Xbox’s business says the budget exceeds earlier reports of over $400 million. Alinea Analytics estimates around 230,000 copies sold in the first week, generating about $37 million. Microsoft has not yet released official sales or player numbers. A PS5 release probably wouldn’t have solved the problem. Gears of War: Reloaded sold 684,000 copies on PS5, which would have added roughly $33 million in revenue for E-Day after platform fees. If true, the studio is cooked, Asha is coming for them.