Howard J. Sewell (@HJSewell) header
Howard J. Sewell (@HJSewell) profile picture

President of Spear Marketing Group | Top 50 Influencer, B2B Marketing (US) | 25+ years in B2B demand gen | Weekend cyclist, cocktail geek & CPFC fan

Seattle, WA
Joined January 2009
Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)Photo by Howard J. Sewell (@HJSewell)
Howard J. Sewell retweeted
Regret the tone of my post on data centers yesterday. What I should have said: There were reasonable concerns about data centers 18ish months ago: water, taxes, jobs, electricity prices, the environment and what they would do to small towns. Well-structured data center projects have largely addressed these concerns today and we should be celebrating this. On balance, data centers are awesome for America in every way. On water: U.S. data centers use a fraction of what golf courses use. A lot of the numbers from 18 months ago were off by over 1000x. Newer data centers use closed-loop systems or recycled water. Should be required by every town approving a data center project. On taxes: looking only at sales-tax exemptions, as Ronan Farrow did, is the wrong way to evaluate this. Data centers pay significant property taxes. Loudoun County, which is the wealthiest county in America, now collects on the order of $1 billion a year from data centers. In Quincy, WA, data centers are more than half the property-tax roll. Over time, property taxes can go to zero while government spending increases in these towns. On jobs: this has been unambiguously awesome for blue collar Americans. Demand for electricians, plumbers, welders, HVAC techs, and contractors has gone vertical, and it is not a one-time construction job. These buildings get upgraded and expanded over time. That is why the building trades are fighting for them, and why some unions are now treating opposition to data centers as a reason not to endorse politicians. On power: the original fear was that households would pay for the incremental electricity demand in the form of higher prices. That is why the ratepayer-protection deals and the new large-load tariffs exist. The right structure is: the data center brings or pays for new generation and signs a contract long enough that existing customers are protected. Where that is happening, utilities are cutting or freezing residential rates and saying so on the record. Where it is not, people are right to object. Electricity prices are going down *today* in a number of large states because of data centers. 
On the environment: data centers overwhelming use natural gas today, which is the cleanest power source outside of nuclear, solar and wind. And the companies that are building the data centers are committed to carbon neutrality such that an equivalent amount of solar will likely be built. Maybe more importantly, the data centers need batteries to function effectively and these batteries can also sell energy back into the grid (which recently prevented blackouts in Texas). Over time, data centers will run on solar plus batteries. On the towns: Poverty in Quincy, WA fell from 29% to 6%. Data center taxes paid for a new high school, a hospital, a library, police and fire stations. This is happening in many left for dead former mill and farm towns that had no other bidder for the land. Data centers are actually reindustrializing parts of America and creating the kind of working-class jobs both parties have spent decades claiming to support. That should not be a partisan issue. Data centers can and should be awesome for America and they increasingly, overwhelmingly are. Supporting the outsourcing of data centers to China will likely age just as well as support for the outsourcing of high quality, blue collar manufacturing jobs to China has aged. When the facts change, I change my mind. I hope that reasonable people who had good faith reasons to oppose data centers at least consider updating their beliefs given the change in the facts over the last 18 months. This really matters for America. I will say I also think the idea of making data centers beautiful is a good one that has yet to be implemented. Data centers should be just as beautiful as Grand Central Station. We can learn a lot from the railroad buildout. Neoclassical revival ftw. Might write up open-weight AI tomorrow as this is equally essential to America.
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Howard J. Sewell retweeted
🤝❤️ ¡ENTENDIERON TODO! Tras el pitazo final del partido por el tercer lugar entre Inglaterra y Francia, ocurrió una de las imágenes más emotivas de este Mundial. Lejos de los festejos y la frustración, jugadores de ambas selecciones se reunieron en el centro del campo para abrazarse y rezar juntos, recordando que hay cosas mucho más grandes que el resultado de un partido. Bukayo Saka, Marc Guéhi y Trevoh Chalobah, recién coronados con la medalla de bronce, caminaron directamente hacia sus amigos franceses Castello Lukeba, Dayot Upamecano y Jean-Philippe Mateta para compartir ese momento de unión. 🥹 En un deporte donde la rivalidad suele ocupar todos los focos, ellos dejaron el mensaje más valioso de esta Copa del Mundo: el respeto, la amistad y la hermandad siempre estarán por encima del marcador. 👏 Aquí no hay colores. Aquí todo el mundo se pone de pie.
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Howard J. Sewell retweeted
There are two types of nurture tracks. Don't speed-bag people who are long-term. Don't slow-roll people who are short. Lead Nurturing, Fast and Slow kellblog.com/2016/08/15/lead…
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Don't forget to circle back.
Today's to-do list: - Fly the plane while building it - Run it up the flagpole - Boil the ocean - Thread the needle - Touch grass - Double-click into that - Get the view from 30,000 feet
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Howard J. Sewell retweeted
Hannah Hampton: ❌ Has no depth perception 👁️ Had multiple eye operations before she was 5-years old ❌ Told she'd never play professional sport Also Hannah Hampton: 🏆 Women's Euro 2025 Player of the Match 🏆 Back-to-back Women's Euro champion A simply remarkable story... a true inspiration. 👏🏴󠁧󠁢󠁥󠁮󠁧󠁿
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Even the smallest companies who collect and process customer data, need to pay close attention to the rules governing data collection and (especially) email communications. Read our blog to learn what you need to do to be compliant. hubs.li/Q03xgZzg0 #b2bmarketing
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Industry studies estimate that as much as 60% of MDF funds go unused. On the Spear Website, get tips on how to get the most from MDF funds, including sample MDF programs and pricing. hubs.li/Q03wSm9T0 #b2bmarketing
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A new report says the average time between a content download and when it’s actually read is 39 hours. Yet most marketers are triggering follow-up immediately. On the Spear blog, see how to close the gap between engagement and timing. hubs.li/Q03pyy6x0 #B2BMarketing
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A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.li/Q03n9T400
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A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.li/Q03jL_w60
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A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.ly/Q03jL-p40
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The Consumption Gap & What it Means for Your Content Strategy via @customerthink customerthink.com/the-consum…
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Whereas lead nurturing programs are typically segmented by buyer stage, customer marketing more often is a “one size fits all” approach. Adopting a lifecycle approach to customer marketing can helps reduce churn and drives upsell/cross-sell. Read more spearmarketing.com/blog/cust…
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Your agency client bears ultimate responsibility for data privacy compliance. But that doesn’t mean you're off the hook. Ensure you and your agency share expectations and standards when it comes to laws like GDPR and CCPA: hubs.li/Q037SjzN0 #GDPR #CCPA #dataprivacy
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Let's agree that AI can write copy. Should it? AI has caused marketing creative, particularly copywriting, to become devalued and commoditized. hubs.li/Q039pC3p0 #AI #ContentMarketing #Copywriting
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Who’s responsible for data privacy compliance—agencies or clients? Regulatory authorities say the client, as data controller, bears the legal burden for ensuring compliance with regulations like GDPR and CCPA. hubs.ly/Q037SnWG0 #GDPR #CCPA #dataprivacy
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Data privacy isn’t just a legal issue—it’s a trust issue. Customers expect brands to handle data responsibly, and regulators are watching closely. On the Spear blog, get an 8-point checklist for maintaining compliance. #GDPR #CCPA #dataprivacy hubs.li/Q037Shvg0
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Are funnel metrics holding back your pipeline? Generating more leads is only part of the equation. Improving the Lead to Opportunity process can often yield better results with less effort. Dive into 9 proven strategies on the Spear blog: okt.to/dTitNR #B2B #demandgen
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