@HPlassmann

Decision Neuroscientist

 Paris
insead.edu/facultyresearch/faculty/profiles/hplassmann/
Joined March 2013
  • Tweets531
  • Following264
  • Followers951
26Media
Sustainable choices often involve forgoing a short-term benefit for a longer-term one. Unfortunately, it is easy for consumers to think about the here and now, and spending money on new, shiny things in the moment. @HPlassmann #SustainableConsumption knowledge.insead.edu/respons…

Thoughtful Consumption: The “Last Mile” in Well-Being and Sustainability

Understanding consumer behaviour is key to making fashion more sustainable.

knowledge.insead.edu
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Replying to @INSEADKnowledge @HPlassmann @pierrechandon @AMA_Marketing
Together with their co-authors, they found that weight loss surgery has a much more beneficial impact on obese patients beyond helping them lose weight. knowledge.insead.edu/marketi…

Weight Loss Surgery Reduces Susceptibility to Food Marketing

Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just help patients lose weight.

knowledge.insead.edu
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Hilke Plassmann retweeted
Zhihao Zhang@ZhihaoGZhang8 Feb 2023
Can data from brain scans improve legal decision-making in trademark litigation? Check out my new paper with @hsu_ming, Andrew Kayser, and others just out on @ScienceAdvances science.org/doi/10.1126/scia… @DardenMBA @BerkeleyHaas @UVA #neuroscience #law

From scanner to court: A neuroscientifically informed “reasonable person” test of trademark...

A brain-based index can improve the application of the reasonable person test in a usage case from intellectual property law.

science.org
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Hilke Plassmann retweeted
Nathaniel Daw@nathanieldaw23 Jan 2023
Excited to be co-organizing the Neuroeconomics summer school again, with @AgnieszkaTymula, @HPlassmann, Joe Kable and Paul Glimcher. (That's just organizers; many more amazing lecturers.) We have had so many amazing students go on to great things. You can be next!
Agnieszka Tymula@AgnieszkaTymula6 Dec 2022
Happy to announce that the Summer School in #Neuroeconomics is back! Apply & learn more here: web.sas.upenn.edu/mindcore/n…
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Aren’t you curious? 🤔 What do you think about applying neuroscience and AI research to real-world problems such as lie detection? 🧠 Help us to discover more by answering this 10min survey insead.eu.qualtrics.com/jfe/… #neuroscience #neuroeconomics #neuromarketing #neuropolicy
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Happy to announce that the Summer School in #Neuroeconomics is back! Apply & learn more here: web.sas.upenn.edu/mindcore/n…
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Pre-print of my first first-author paper finally online! 🤩 How is it possible that marketing labels 🏷️ affect how we perceive food products 🍫? We investigated whether oxytocin and trust 🤝 are relevant for such marketing placebo effects to occur. biorxiv.org/content/10.1101/…

Investigation of whether oxytocin and trust play a role in placebo effects of marketing actions

Expectations about the quality of a medical treatment influence how much an inert treatment helps to improve patient well-being. Similarly, expectations about the quality of products influence how...

biorxiv.org
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Check this out!
This Post is from an account that no longer exists. Learn more
Not to miss - please participate! #neuoeconomics #neuromarketing #consumerneuroscience #decisionneuroscience
Andrea Bazzani@AndreaBazz27 Sep 2022
Aren’t you curious? 🤔 What do you think about applying neuroscience and AI research to real-world problems such as lie detection? 🧠 Help us to discover more by answering this survey insead.eu.qualtrics.com/jfe/… (~10min)
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Congratulations to @RobbRutledge & @clairegillanTCD, this years recipients of the Society for NeuroEconomics Early Career Award. To see all other 2022 award winners, visit: neuroeconomics.org/awards/
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Hilke Plassmann retweeted
Robb Rutledge@RobbRutledge7 Oct 2022
Happy to share the @SocforNeuroecon Early Career Award w/@clairegillanTCD! Summary of our work on smartphone games: pubmed.ncbi.nlm.nih.gov/3355… Thanks to the 100k+ who played our apps! neureka.ie happinessquest.app @YalePsychology @YalePsych @WCHN_UCL @MPC_CompPsych

Smartphones and the Neuroscience of Mental Health - PubMed

Improvements in understanding the neurobiological basis of mental illness have unfortunately not translated into major advances in treatment. At this point, it is clear that psychiatric disorders are...

pubmed.ncbi.nlm.nih.gov
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Interesting keynote from @CFCamerer shows how we can capture habits in big data and its challenges at the Consumer Neuroscience Satellite Symposium #SNE2022 @SocforNeuroecon @INSEAD @VTPamplin @rossschoolofbus
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Thanks to the Pamplin College of Business @VirginaTech‘ s Marketing Department to host the 9th Consumer Neuroscience Satellite Symposium of #SNE2022 @SocforNeuroecon and it’s Head @RajeshBagchiMKT. @INSEAD @rossschoolofbus
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Part of the CIA team from the @InstitutCerveau and @INSEAD made to #SNE2023 held in Arlington this year! Excited to present our latest research @SocforNeuroecon. Missing @ValerieGodfrey9 and Shemal Doshi that could not get a visa. @LianeSchmidt13 @LeonieKoban
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Can't believe this work w/ Anita Tusche is *finally* out. elifesciences.org/articles/6…. We find evidence accumulation (not self-control) may better explain why dlPFC activates for generous v. selfish and healthy v. unhealthy choices. Thanks @Todd_A_Hare & @HPlassmann for sharing data!

Evidence accumulation, not ‘self-control’, explains dorsolateral prefrontal activation during...

A computational model of decision making suggests that the dorsolateral prefrontal cortex's role in self-control is more associated with evidence accumulation processes than with inhibition or...

elifesciences.org
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Amazing example of how #neuroscience and #psychology can be applied to improve decision-making and performance - congrats to Niklas' team @Neuro11 for this great success #neuroeconomics #consumerneuroscience #neuromarketing
Dr. Niklas Häusler@neuroniklas17 Feb 2022
For anyone interested how neuroscience is starting to be used by us in professional football: thetimes.co.uk/article/how-l… #trainyourbrain 🧠🎯⚽️
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For anyone interested how neuroscience is starting to be used by us in professional football: thetimes.co.uk/article/how-l… #trainyourbrain 🧠🎯⚽️
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Not to miss!
Keystone Symposia@KeystoneSymp21 Jan 2022
Discounted registration deadlines extended to Feb 3 for Neuronal Control of Appetite @KeystoneSymp! Featuring talks by @andermann_mark @danamsmall @HPlassmann @DrSFink @staci_bilbo @CGarciaCaceres @RachelLippert @KevinH_PhD & more #neurobiology experts. hubs.la/Q012FZqm0
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Thanks to all my students and colleagues for their feedback and input for my teaching and research!
INSEAD
@INSEAD25 Jan 2022
Congratulations to Professor @HPlassmann who made the @thinkers50 radar list of 30 thinkers to watch in the coming year. thinkers50.com/scanning/on-t…
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Discounted registration deadlines extended to Feb 3 for Neuronal Control of Appetite @KeystoneSymp! Featuring talks by @andermann_mark @danamsmall @HPlassmann @DrSFink @staci_bilbo @CGarciaCaceres @RachelLippert @KevinH_PhD & more #neurobiology experts. hubs.la/Q012FZqm0
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