A research-led consulting firm that uncovers how people think, feel + make decisions, and helping clients apply these insights to achieve their goals.
Washington, DC
Joined June 2015
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What's the big deal about qualitative research anyway? When is data not enough? Darren Bishop shares a cautionary tale of over-reliance on quant data, and shows the power of qual to get the real story.
📼Watch video here: hubs.la/Q03qX7-P0
🔐Data security isn't just an IT issue anymore. It's a brand issue. hubs.la/Q03n9dF00
🇺🇸🎓The future of the Department of Education is at a crossroads as calls to scale back the federal government grow louder in Washington.
Get all the data and the full story in our latest blog: hubs.la/Q03lHbc80
Supporters say the Department ensures equal access and national standards. Opponents argue for local control and less federal bureaucracy.
Subgroup surprises: married people and households with children are more likely to support shrinking the Department than singles or those without kids.
The divide runs deep-by party, gender, race, and even marital status. Republicans and conservatives favor reduction; Democrats and liberals want expansion.
Our latest survey shows Americans are almost evenly split: 47% support maintaining or expanding the Department, while 43% want to scale it back or eliminate it.
📓School choice is reshaping education in America. Recent laws in South Carolina and Texas show parents demanding control over their kids’ schooling. hubs.la/Q03lj6R50
School choice isn’t just policy; it’s a movement for fairness and quality education for every child.
🏭 Manufacturing companies are setting their sights on building more domestic operations, but how does the average American feel about new factories in their hometown? Spoiler alert: it's not as clear cut as you think.
hubs.la/Q03jY86j0
The decision-making funnel is old news. People (and organizations made up of people) make choices. And the path to choice is a complex journey. Check it out:
hubs.la/Q03jv1zg0
#PowerOfChoice #HumanChoice #ChoiceJourney
💡 See how we helped a historic power brand refresh and strengthen its brand positioning and community presence: hubs.la/Q03f4d9-0
#EnergyProviders #PowerfulPartnerships
🔍 Industry Spotlight: Energy
Working with utility providers to engine and fuel associations, Heart+Mind has provided insights and strategies to navigate energy transitions and stakeholder needs. Check out our work:
hubs.la/Q03f4fW50
#Energy #EarthDay2025 #MarketResearch
📸As backlash against the impacts of tourism was growing in some European vacation spots, Mallorca wanted to promote their Responsible Tourism Pledge to attract more international visitors. See how: hubs.la/Q03g5QhJ0
#ResponsibleTourism #ChoiceMaking
🚨 Tariffs are back on the table. Is your pricing strategy ready?
hubs.la/Q03h1HWk0
#PricingStrategy #PortfolioOptimization #Tariffs #MarketResearch