I love how Apple is leaning into behind-the-scenes content because everyone's default reaction these days to accuse companies of using AI over real artists. BTS shuts that conversation down before it starts.
Go behind the scenes of Made by Sound.
A story of music, collaboration and craft with @fredagainagain1 and NEST Acoustics. Discover how sound brought the Apple Music logo to life, captured entirely in camera. Just music, made visible.
Tyler Austin retweeted
I was leading Heinz Ketchup when Dip N Squeeze came out.
It was a massive upgrade from ketchup packets. Consumers LOVED it.
Problem was we couldn’t get any of the big fast-food players on board.
Dip N Squeeze was 3-5x (I forget the exact numbers) more expensive than packets, and they were free for customers.
The key question was “does having Dip N Squeeze drive more volume?”, thus justifying the incremental cost.
It was nearly impossible to prove. Every penny matters to these operators, so every sales meeting was the same. “We love it, but no.”
Chick Fil A was the only yes.
They didn’t need “proof”. They operated under the assumption simply giving their customers a better experience would pay off in the long run. Incremental cost be damned.
Their conviction was impressive.
They viewed every decision thru the lens of their customer. A much different approach from the other big players.
I assume they treated countless other decisions the same way.
This was ~15 years ago. CFA has been on quite the run since.
(separate but related, I believe being a private co is a massive competitive advantage for CFA)
Readers added context they thought people might want to know
Dan Reese claims he "was leading Heinz Ketchup when Dip N Squeeze came out" ~2011, but has described himself as an MBA intern at Heinz then. Reports show Chick-fil-A and Dairy Queen used the packets early on, with others testing.
x.com/DanReese21/sta…
cbsnews.com/news/reinvente…
linkedin.com/in/dan-reese-3…
codypeakadv.com/about-us/dan-r…
The production designer on Wonka’s The Golden Ticket on Netflix deserves all of the praise. Those were some of the most incredible sets I’ve ever seen on a reality show. They should keep it open and sell tours of this space with an immersive theatre experience inside.
Nature is healing. The Chase Sapphire Reserve DoorDash credit is now $15 and works on food orders.
No more weird restrictions where you have to order non-food items to get the full credit.
Tyler Austin retweeted
"you cant write your own name"... actually ellen that's not the truth... #survivor51
Tyler Austin retweeted
Imagine if they did this to filing taxes.
Impressive. This set of talks, along with the new America dot gov website, has the unmistakable feel of an Apple launch event. They're rebooting the federal government as a tech startup. Several observations.
(1) First, with this new AI interface to the entire federal government, if it works as promised, there won't be a single American who can't say their life wasn't helped at least in part by AI, or that the benefits accrued solely to zillionaires. This in itself cannily mitigates anti-datacenter sentiment.
(2) Second, Joe Gebbia and Marco Rubio's talks on simplifying name changes and passport filings introduce a completely new era where the US government is actually launching tangible features that benefit users.
(3) Third, this launch event in and of itself may visibly drive reform. It could become much more important than the State of the Union. Unlike laws, code is user-visible, and can be instantly audited by the public, as Obama found out with the failed obamacare website launch. So: the annual America dot gov event may be substance, whereas SOTU is traditionally optics. I wouldn't be surprised to see the President present at the next one.
(4) Fourth, this kind of event is a perfect example of where tech and red cooperate best. They both hate bureaucracy. Automating paperwork with code reduces the power of statists over both capitalists and nationalists. It's also hard to undo by other admins: once you digitize a process, hard to turn it back to paper.
(5) Fifth, it's an obvious point perhaps, but think about how much influence YCombinator has had in 20 years. From Gebbia's Airbnb joining their 2009 batch to a complete overhaul of the user interface of the US bureaucracy, and thus the US government.
(6) Sixth, this is another take on the network state. The functional part of the US (the network, meaning tech) is merging with and partially reforming the dysfunctional part (the state, meaning bureaucracy) by automating 20th century paper forms.
As a tech startup, there will no doubt be bugs and user issues and so on, but unlike with paper laws those issues will be visible and the code fixes will be verifiable. A new era of AI America. Rooting for them.
Tyler Austin retweeted
The fact that we're finally going from “make it work” to “make it best-in-class” in government is a good thing. Imagine this applied to DMV, IRS (happening a bit?), etc. Let’s set a high bar and make it the American way, right or left...
Today, we announced we’re redesigning the U.S. passport.
Building a better online application wasn't enough, because the experience doesn't end on a screen; it ends when your passport lands in your hands.
So we went further and redesigned the booklet itself. Every page inside has been reimagined around a new eagle motif, and we even rethought the packaging, creating a box you'll want to keep next to all your cool Apple boxes for a lifetime. Coming in 2028.
This is really exciting work. Regardless of your political affiliation, govt services are in major need of modernization. It's great to see America investing in this.
SECRETARY RUBIO on AMERICA.GOV: A United States passport says something very simple. It says that anywhere in the world, "I am an American and my country stands behind me."
Did I just get teary eyed seeing the chocolate room on the Willy Wonka @netflix show? Yes. They tapped into nostalgia and did it with love.
The one thing that would've taken the #Survivor51 premiere from great to excellent? Ban clapping.
There's a level of seriousness to the game and the format that gets sucked out every time players cheer and clap when they see Jeff at the marooning, at mat chat, and when they oogle at tribal. It hurts the tone of the show.
Tyler Austin retweeted
People didn’t doubt this guy was a wedding videographer #Survivor
So @1Password just changed the autofill game with universal sign-in and nobody is talking about it. Such a polished, useful improvement I didn't know I needed.














