HFS Research

37% of enterprises use AI outputs without reviewing each one first.​ AI adoption is growing, but autonomy requires more.​ ​ Our latest research with @EYnews explores what it takes to get there.​ ​ Explore the study: okt.to/Esv6Zj​ #SupplyChain #AgenticAI #AI #AutonomousSupplyChain #SupplyChainTransformation

A laundry list of AI projects isn’t an AI strategy.    @Accenture CTO and Faculty CEO Dr. Marc Warner joins HFS CEO Phil Fersht on why AI needs to connect to the business priorities leaders are already determined to achieve.    Watch: okt.to/BymwFj

Can a business grow without hiring more people? HFS Research’s @pfersht talks with @ltm_ofcl CEO Venu Lambu about changing how IT services are bought and delivered, and what it means for growth. Listen to find out what’s at stake if it doesn’t: • YouTube: okt.to/ZQBiLl • Apple Podcasts: okt.to/kXLsPm • Spotify: okt.to/2a4AMk #FromTheHorsesMouth #AIServices #EnterpriseAI #AITransformation #HFSResearch

From 10 days to 10 minutes. @Nestle is using AI agents to transform how it identifies customers for marketing campaigns.  On From the Horse's Mouth, Jessica Matheron joins @Pfersht to share how they achieved it and what enterprises can learn.  Don’t miss out on how Nestlé is turning AI capabilities into operational improvements:   𝗬𝗼𝘂𝗧𝘂𝗯𝗲: okt.to/YmMH1n 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀: okt.to/aLqiBG 𝗦𝗽𝗼𝘁𝗶𝗳𝘆: okt.to/Br1tQ8 #FromTheHorsesMouth #AgenticAI #AITransformation #EnterpriseAI #HFSResearch

Missed our webinar on why HFS is rethinking provider rankings?  Hear why we retired analyst scoring, how SaS Stars works, and what our first ratings reveal about Agentic AMS.  𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗿𝗲𝗽𝗹𝗮𝘆: okt.to/g5uRKq  @pfersht

Is enterprise AI delivering value or just creating more complexity? @AlanTrefler, CEO of @pegasystems, joins @pfersht of @HFSResearch to discuss rising AI costs, agent complexity, and what it takes to deliver real business outcomes.   YouTube: okt.to/P4Y7zF  Apple Podcasts: okt.to/UcZNjx  Spotify: okt.to/CBOdxT  #FromTheHorsesMouth #Podcast #Leadership #AI #AgenticAI #EnterpriseAI @saurabh_hfs

Will we still be talking about tokenomics in a couple of years?    @pfersht puts the question to @Accenture Chief AI and Data Officer Lan Guan and gets into the bigger issue: moving from the cost of AI to the value it creates.    Watch the clip, then the full conversation: okt.to/4TNzVy     More conversations to come. #ReinventionInPractice

Hear why David thinks this is an important moment to get the right leaders in the room, learning from each other and challenging how enterprises move forward with AI.   Attendance is selective and seats are limited. Apply to join us in London: okt.to/V2sC34   #HFSSummit #EnterpriseAI #AILeadership

Missed the live webinar? Watch the replay for the five-step roadmap and why technology may not be the biggest obstacle. The operating model is.  okt.to/mbK7gX #ServicesAsSoftware #EnterpriseAI #Pharma #Manufacturing

“Eventually, these LLMs are going to be quite dumb.” BMO’s Kristin Milchanowski joins Phil Fersht on From the Horse’s Mouth to discuss why smaller models may win, quantum is closer than we think and human judgment will matter more than ever.  🎧 Listen and subscribe: YouTube: okt.to/rdezRQ Apple Podcasts: okt.to/lFqNi4 Spotify: okt.to/gJZFav

Everyone's adopting AI. That's not the story anymore. The story is about who has the guts to cannibalize their own model before someone else does. @ritesh_idnani, MD and CEO of @firstsource, with @pfersht on the latest episode of From the Horse's Mouth. YouTube: youtu.be/U2qv4X5l75o Apple Podcasts: podcasts.apple.com/us/podcas… Spotify: open.spotify.com/episode/5ma… @saurabh_hfs, @RobboPetro, @MadhaviBehl, @firstsource #BPO #ServicesAsSoftware #EnterpriseAI #UnBPO #FutureOfServices #Leadership #HFSResearch #BeTheDisruptor

𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗲𝗰𝗵. 𝗜𝘁’𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗛𝗥𝗢. Join @HFSResearch Executive Research Leader Dana Daher alongside leaders from @tcs_na, Cemex, and Anand PAG Inc. for a LinkedIn Live on what the Human-AI Enterprise means for HR. 📅 July 30 | 🕛 12:00 PM ET Register: linkedin.com/events/thechro-… #CHRO #FutureOfWork #HumanAI #HRLeadership #AI

"Productivity gains aren't AI value. Redeployment is." That's the line from @Accenture's @Manish_sharma on the latest From the Horse's Mouth podcast with @pfersht. Most enterprise AI programs look great on paper and deliver nothing to the P&L. About a minute with Manish, below. Full episode here: youtu.be/8JIPBcaKSZw?si=pjA_… @pfersht, @saurabh_hfs

Day 2 sessions explored moving beyond pilots, measuring real value, and preparing for Industry 5.0 + Physical AI. The HFS Hot Tech Showdown brought live pitches from @covasant_tech, @kognitos_inc, @KnowledgeLake, @OrbitShift_AI & @lyzr__ai, with enterprise leaders voting on the most disruptive AI innovations. The morning closed with @Cognizant CEO @imravikumars and @pfersht on why AI transformation requires structural reinvention, not incremental change. More Day 2 highlights soon.

Day 1 of the HFS Spring Summit 2026 is complete. The focus throughout the day was clear: the gap between AI ambition and enterprise reality is closing fast, and leaders can no longer afford to sit on the sidelines. From @pfersht opening keynote on rebuilding operating models for an AI-first economy to candid conversations on governance, outcomes, token-based economics, and what it takes to scale AI across the enterprise, the discussions pushed far beyond the usual AI talking points. We also heard from @edels0n on how Gen Z is reshaping attention, trust, and decision-making, adding another important dimension to how leaders think about relevance and communication in a changing market. Stay tuned for day 2.