Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP.
San Francisco, CA
Joined September 2020
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Hear from our founder and CEO why marketing needs a purpose-built AI harness.
Legal got Harvey. Eng got Cursor. Where's the agent harness for Marketing?
Every CMO I talk to is tired of hearing of "AI transformation."
They bought a bunch of tools, ran tons of pilots, and gave their teams the best models. Their marketing process still sucks.
If that sounds familiar, you'll want to bookmark this.
We've been helping Fortune 500 enterprises actually implement AI and figured it out.
The answer is a purpose-built marketing harness.
Read my full post here:
Is your brand agent-ready?
Muse is coming to shop. It’s been #1 on the app store for 2+ weeks and isn’t slowing.
Today, we’re launching Hightouch AXO to help your brand win over personal agents.
→ hightouch.com/muse
When Muse goes searching, it knows what matters to the person it’s helping. It needs to understand your brand just as well.
We make it super easy for Muse to quickly discover, navigate, and understand your site inside a connector. It gets a tailored experience, getting you closer to the recommendation, while you get insights into their search.
And this goes beyond shopping, personal agents are quickly becoming part of our everyday lives. They help you choose which services to trust, where to travel, and which software to use. We tackle that too.
We’re onboarding a select number of brands to partner with us on this.
DM me directly or join the waitlist.
Hightouch retweeted
Now, everyone’s talking about building AI harnesses and context layers. Kashish Gupta has been building these for years and @HightouchAI has now reached a stage where they are challenging giants like Adobe and Salesforce while crossing $100M in revenue.
In this episode we discussed how and why LLMs like ChatGPT and Gemini are failing marketing teams at enterprises, why marketing is a coding problem, what makes a harness “ thick”, why it’s a CEO’s job to be Chief Pipeline Generator in early years, controversial decisions that worked perfectly for Hightouch and why now is the time for 100x Marketer.
Listen to the episode to look into the future of marketing.
@kashgupta_
🙋Raise your hand if you've struggled to edit AI images.
Most AI images are flat. Editing them is like trying to watercolor with a hammer. Hightouch Ad Studio generates images & videos in layers. Edit the headline without touching the rest.
Learn more hightouch.com/blog/layering
We made an ad about making an ad in Ad Studio.
Our Forward Deployed Creatives built it in Ad Studio and we filmed their process. Quality, on-brand ads still take real creatives. But AI helps a lot.
Watch the full video and learn more: hightouch.com/blog/forward-d…
We've made it easy to manage multi-player and AI-led approval flows in our Agentic Marketing Platform.
Configure review agents to handle the first pass, and tag in teammates to give final approval.
Learn how: hightouch.com/blog/agentic-c…
Hightouch retweeted
Why is AI in marketing so far behind coding?
@kashgupta_, founder of Hightouch, thinks most "AI for marketing" has been way too lazy.
In this episode of Navigators, we dug into why sloppy teams are ruining the perception of AI marketing tools, why context engineering is so important, and what it actually takes to make AI a first-class actor in a marketing org:
2:41 Why content is the bottleneck, and why hallucination made it worse
4:32 The brand context layer: teaching LLMs your visual language through embeddings
5:09 Why Hightouch uses a coding loop on SVG, not an image generator
14:41 Going from 20% hallucination to 1% in weeks, not months
16:04 Why "bring your own database" won enterprise 18:36 The vision: five agent-generated marketing opportunities every morning
24:18 "Thickness vs thinness": what makes a real moat in marketing AI
25:52 Teams of 1-5 engineers with no PM shipping billion-dollar products
34:31 The next inflection point for AI marketing
Checkout Navigators, our pod on Youtube, Spotify, and Apple Podcasts.
Is launching an entire ad campaign in a day ambitious? Maybe a little.
We filmed what happened when our demand gen manager got an ask from sales to help target a new audience on paid — and shipped the entire campaign in a day.
Read the full profile: hightouch.com/blog/day-in-th…
The CDP executes ideas. It has never once had one.
Until now.
Introducing the Agentic CDP:
hightouch.com/blog/the-agent…
New York's AI ad disclosure law is live today.
AI-generated person in your creative? You have to disclose it.
Hightouch Ad Studio does it automatically.
Here's everything you need to know: hightouch.com/blog/new-york-…
Hightouch retweeted
i'm really excited to share that we've raised a 150M Series D valuing @hightouchdata at $2.75B
WSJ broke the news this morning, which is honestly a "pinch me" moment as a founder
there's already AI for legal, customer service, and coding
we're building the AI platform for marketers.
Hightouch retweeted
So proud to announce that @HightouchData has raised a 150M Series D, led by @GoldmanSachs and @BainCapVC, valuing the company at $2.75B!
Big news: Hightouch has raised $150M at a $2.75B valuation, led by @GoldmanSachs and @BainCapVC.
We’re dreaming big for this next chapter of Hightouch.
Learn more about our not-so-secret plan to reinvent marketing with agentic AI:
hightouch.com/blog/hightouch…
The reinvention of marketing is happening now.
$150M to build the AI platform for marketers, led by @GoldmanSachs and @BainCapVC.
Exclusive: Investors are confident that AI software will change marketing. A new Goldman Sachs-led funding round values one startup at $2.75 billion. on.wsj.com/4tRznik
Hightouch retweeted
.@HightouchData launched an AI ad creation tool 20 months ago and has added $70M in ARR since, bringing them to $100M total. Brands like Domino's, Spotify, PetSmart, and Chime use it to build personalized campaigns without design teams or agencies.
techcrunch.com/2026/04/15/hi…
Hightouch retweeted
Congrats @HightouchData team for the successful entry into the AI marketing space. Excellent example of how to build a compound startup starting with a single product. 🚀
Hightouch retweeted
Yesterday, @HightouchData (YC S19) announced their Series C. Hightouch is the first agentic marketer and have customers like Spotify and Docusign.
A few weeks ago, I sat down with the three founders to talk about how they got here, their founding story, and the kind of company they are building. There are not many teams like this. @ycombinator @kashgupta_ @tejasmanohar @joshwget
We’re thrilled to announce that we’ve grown 100% YoY and Josh Kanagy has joined as our new Head of Revenue!
Josh comes with a wealth of experience scaling startups, and was a revenue key leader at @Sprinklr . Welcome to the team! hightouch.com/blog/josh-kana…
Who’s the most innovative company in Martech?
Here’s your chance to vote! We’re joining some strong peers in The Martech Weekly’s #TMW100 awards.
Vote for Hightouch and your other favorite platforms here: tmw100.awardsplatform.com/en…
