Hitendra R. Patil (@HitendraRPatil) header
Hitendra R. Patil (@HitendraRPatil) profile picture

9× Top 100, Accounting Today. Author, True Advisor® (2026). I advise CPA firm owners building advisory practices, and the vendors trying to sell to them.

Miami, FL, USA
Joined May 2011
CPAs and Accountants: Your homepage works 24/7, meets every prospect before you do, and has never once been reviewed. Give it its first review. Free, about a minute: TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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Accountants: If SI did all your work flawlessly next year, would your clients miss anything? What?
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CPAs and Accountants: Existing clients buy your advisory because they know you. New prospects only have your website. If the site says compliance, the prospect never becomes a client. TrueCAS™ reads it like a prospect. #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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What’s the strangest gift a client ever gave you? Fruitcake counts.
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CPAs and Accountants: Your best referral this month looked you up, read your homepage, and went with someone else. You will never see that one in your pipeline. See what they saw: check out TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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Name one thing you do in a client meeting that would look strange on a job description.
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CPAs and Accountants: Two firms, same services. One sells advisory with ease. The other cannot give it away. Same skill, different positioning. See where yours lands, check out TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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AI can reconcile 400 accounts before lunch. Has it ever talked a nervous owner out of a bad decision?
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CPAs and Accountants: Your best advisory work lives in client meetings. None of it lives on your website. A prospect only sees the website. TrueCAS™ reads it the way they do. #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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What did you say in the meeting that actually won your best client? The exact words, if you remember them.
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CPAs and Accountants: You raised your rates, and your advisory still will not sell. Your price may be fine. The thing dragging you down is a homepage that still reads like a tax shop. See how it reads with TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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Accountants - one ask - either it's very simple or very difficult, nothing in between. Write the billable hour’s obituary in one line. Go.
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Question for accountants: If you had to bill by the minute AI saved instead of the hour you worked, would your invoices go up or down?
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