The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.
Joined August 2019
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This page is the official presence of IJRM on Twitter. Over the next few months, we will be posting quite a bit of content highlighting articles from past issues and those coming out in the near future. Thanks for joining us!
#marketing #research #academia
Join Gabriella Mirabelli in conversation with Koen Pauwels, Professor of Marketing at Northeastern University and Editor-in-Chief of IJRM, about how word of mouth has changed from the early days of social media to the age of influencers and Gen-AI.
doi.org/10.1016/j.ijresmar.2…
Do process photos increase charity donations? Yes. Join Gabriella Mirabelli in conversation with Josh Lundberg.
427. IJRM. Beyond Before & After. — The Up Next Podcast with Gabriella Mirabelli
doi.org/10.1016/j.ijresmar.2…
#ProsocialBehavior #ProgressionImages #SolutionLongevity
Congratulations to Jochen H., Yannick E. and Samuel Domdey for the IJRM best paper award!
Hartmann, Jochen, Yannick Exner, and Samuel Domdey. "The power of generative marketing: Can generative AI create superhuman visual marketing content?."
lnkd.in/eRXYvQYE
Join Gabriella Mirabelli in conversation with Dr. Ryan Webb who discusses his recent paper in IJRM about what consumer habit is, and why marketers have been working from a flawed model of it for decades.
upnextpodcast.com/episodes/4…
doi.org/10.1016/j.ijresmar.2…
#Habits #ConsumerChoice
CALL FOR NOMINATIONS
Editor-in-Chief
International Journal of Research in Marketing (IJRM)
Please send your nominations to Michael Haenlein ([email protected]) by July 31, 2026.
For more details, please check out the link below
linkedin.com/posts/ijrm_call…
Join Gabriella Mirabelli in conversation with Dr. Arnd Vomberg, who discusses his recent research on how consumers respond to algorithmic dynamic pricing.
upnextpodcast.com/episodes/4…
doi.org/10.1016/j.ijresmar.2…
#AlgorithmicPricing #DynamicPricing #PriceFairness
Stay informed on the latest developments from IJRM by subscribing to our newsletter!
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Join Gabriella Mirabelli in conversation with Dr. Simon Blanchard, who discusses research on consumer financial data exchange and the brand risk most CMOs may not be considering.
upnextpodcast.com/episodes/4…
doi.org/10.1016/j.ijresmar.2…
#ConsumerFinance #DataPrivacy #EquityTheory
Join Gabriella Mirabelli in conversation with Dr. Finola Kerrigan, who discusses research based on a ten-year study of James Bond fan communities and the concept they call regressive nostalgia.
upnextpodcast.com/episodes/4…
doi.org/10.1016/j.ijresmar.2…
#Nostalgia #JamesBond #Branding
Join Gabriella Mirabelli in conversation with Dr. Henry Weijo about research examining how algorithmic recommendation systems are changing consumer behavior in cultural markets.
doi.org/10.1016/j.ijresmar.2…
upnextpodcast.com/episodes/4…
Join Gabriella Mirabelli in conversation with Dr. Guilherme Ramos and Larissa Elmor, who discuss their research on how often shoppers think about environmental sustainability when making purchases.
doi.org/10.1016/j.ijresmar.2…
upnextpodcast.com/episodes/3…
Join Gabriella Mirabelli in conversation with Dr. Pierre-Yann Dolbec and Dr. Andrew Smith as they discuss their research on how content creators, adept at capturing attention, capture revenue.
upnextpodcast.com/episodes/3…
sciencedirect.com/science/ar…
Join Gabriella Mirabelli in conversation with Dr. Siyun Chen on her recent research on how visual complexity in advertising interacts with brand gender perception to influence consumer response.
upnextpodcast.com/episodes/3…
doi.org/10.1016/j.ijresmar.2…
𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲: 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲 𝗼𝗳 𝗟𝗶𝗳𝗲: 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗩𝗶𝗱𝗲𝗼 𝗚𝗮𝗺𝗲𝘀 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is out now.
tinyurl.com/2zv349cj
#videogames #Marketing #Research #Livestream #Editorial
Join Gabriella Mirabelli in conversation with Dr. Qing Tang, on her recent research, published in the International Journal of Research in Marketing, on how logo design influences consumer perceptions of luxury.
upnextpodcast.com/episodes/3…
doi.org/10.1016/j.ijresmar.2…
𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐜𝐚𝐥𝐥 𝐟𝐨𝐫 𝐩𝐚𝐩𝐞𝐫𝐬:
Rethinking Marketing for a More-Than-Human World: an invitation for a post-anthropocentric paradigm shift:
✅sciencedirect.com/special-is…
𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐜𝐚𝐥𝐥 𝐟𝐨𝐫 𝐩𝐚𝐩𝐞𝐫𝐬:
1) Brand Safety in Digital Environments:
✅ sciencedirect.com/special-is…
2) Generative AI, Synthetic Data, and Synthetic Respondents in Marketing Research:
✅sciencedirect.com/special-is…
Join Gabriella Mirabelli for a talk with Dr. Barak Libai on the intersection of new product growth and customer profitability, focussing on how churn fundamentally reshapes the growth and cash flow of subscription businesses.
upnextpodcast.com/episodes/3…
#Churn #SubscriptionServices
Join Gabriella Mirabelli for a talk with Dr. Welf Weiger on social media marketing and customer engagement.
upnextpodcast.com/episodes/3…
#Advocacy #BrandCommunity #SocialMedia
Join Gabriella Mirabelli for a talk with Dr. Johannes Boegershausen on his recent research, where he discusses the limitations and challenges of A/B testing on digital platforms like Google and Meta.
upnextpodcast.com/episodes/3…
doi.org/10.1016/j.ijresmar.2…
#DigitalMarketing #ABTest
