IMA is a digital marketing firm that elevates great B2B brands — by relentlessly closing the gap between what is and what could be. #ChasingPerfection
Greater Philadelphia
Joined August 2015
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FYI: IMA will no longer be posting content to X/Twitter. We cannot support, in even the smallest way, a person who would say things like this (see below). If you’d like to get our content, please do so on our LinkedIn page: bit.ly/3QYxMoR
The three keys to building a good brand are determining what makes it DIFFERENT, COMPELLING and CREDIBLE. But … what is the Fourth Element? Listen and find out: spoti.fi/3N0W3sM
#MillerLite #Campaign #Advertising #Branding #Insights
“If you get lost in consumers’ minds, they start deeming you less important, and then you’re at risk of the commoditization.” #Duracell’s Global CMO, Ramon Velutini, on how low-interest brand can stay relevant: bit.ly/3BGuXov
#BitterIsBetter #BrandRelevance #Marketing
#DYK: #Google made major algorithm changes in May — and more are coming. Learn what you need to know + get 5 additional insights in our B2B Digital Marketing Trends Report: bit.ly/3XJGScG
#SEO #SEM #PPC #SearchMarketing #Insights #ChasingPerfection
It’s one thing to have a great product.
To have a product that people talk about is something else entirely.
#Contagious #JonahBerger #BarclayPrime #Viral #Buzz #Marketing
#NowPlaying: “Reading, Writing and Arithmetic” by The Sundays
#DreamPop #IndiePop #AltRock #FridayVinyl
(HT @TheSundays__)
Marketing Leaders: Are you looking for a new and seamless way to weave #AI into your 2025 Marketing Strategy? Welcome to the AI Creative Lab: bit.ly/4gJbT9j
#GenAI #ArtificialIntelligence #Marketing
#Creativity #DigitalMarketing #ChasingPerfection
#DYK: LinkedIn #CarouselAds are earning big returns — especially for clicks/inbound traffic. Read more + get 5 other key insights in our B2B Digital Marketing Trends Report: bit.ly/3XJGScG
#LinkedIn #SocialMedia #SMM #Insights #ChasingPerfection
Years ago, Steve Jobs talked about his “10-Minute Rule” as a way to crack creative problems. Today, neuroscientists have unearthed the science behind it: bit.ly/3ZM0JdD
#Creativity #Neuroscience #Marketing #Insights
Episode 1 of “The Greatest Ad Campaigns of All Time” is live! 👏🥂🎉 In our inaugural pod, we explore and analyze the legendary Miller Lite campaign. (You must be in the front row!) Listen now: spoti.fi/3N0W3sM
#MillerLite #Campaign #Advertising #Branding
The French charges against Pavel Durov, the CEO of #Telegram, have Silicon Valley execs sitting on the edges of their seats. spoti.fi/4gFK8y2
#Privacy #Encryption #WhatsApp
#SMM #SocialMedia #Regulation
#DYK: #LinkedIn Articles are now boost-able? Get this and five other hot tips in our #B2B #DigitalMarketing Trends Report: bit.ly/3XJGScG
#SocialMedia #SMM #Insights #ChasingPerfection
CMOs: Do you think the outcome of the presidential election will affect what you do in 2025? (Please add comments to elaborate)
0%Yes
0%No
0%Unclear
0 votes • Final results#NowPlaying: “September” by Earth, Wind & Fire
(a day early, but what the hell 😄)
bit.ly/4eu9yNr
#Funk #Soul #Disco #FridayVinyl
Are you crafting marketing content that’s built to work “in the wild”?
bit.ly/3JBJ8Kw
#ContentMarketing
#DigitalMarketing
#ChasingPerfection
#TBT
Hal Riney taught us that it’s not about you.
It’s about the customer.
#Marketing #Advertising #CustomerFirst
> @AdAge announces its 10 “Breakout Brands” for 2024: bit.ly/3XpT0iN
#Brand #Marketing #Positioning #Ingenuity #ChasingPerfection