A weekly from the @e4mtweets stable, talking about what's hot in marketing & advertising.
Mumbai
Joined May 2012
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This week in IMPACT: How liquor brands navigate ad restrictions, Odonil’s entry into car fragrances, and where FMCG’s scale meets D2C’s speed and data-led approach.
#LiquorIndustry #PremiumSpirits #IndianWhisky #Dabur #Odonil #CarFragrance #FMCG #D2C #BrandStrategy
Festive offers are everywhere, but what really wins the click?
As e-commerce brands compete for shoppers, is it discounts, personalised experiences or something else that turns a click into a transaction?
Read more on - impactonnet.com/talking-poin…
#Ecommerce #DigitalMarketing
Making Science Click
Pranay Rao, VP – Marketing, Consumer and Personal Care, USV Limited, shares how Sebamed India is approaching marketing in an evolving skincare market.
Read more on - impactonnet.com/cmo-intervie…
@IndiaSebamed
#Sebamed #Marketing #Skincare
Brands are moving beyond macho stereotypes to portray men with real anxieties and vulnerabilities. But does this shift make men feel seen, or create new pressures around what masculinity should look like?
Read more on - impactonnet.com/spotlight/th…
#Advertising #BrandStrategy
Sony Pictures Networks India has launched Sony VIZHA, a Tamil entertainment platform that has secured advertising partnerships with Gold Winner, TTK Prestige and ATM – Akshaya Thanga Maligai.
Read more on - impactonnet.com/more-from-im…
#SonyVIZHA #TamilEntertainment #Advertising
“Brands That Feel The Most Human, Stand Apart.”
Sudesh Shetty, CMO & Founding Member at Fibe, on why human judgment and emotional authenticity will set brands apart in an AI-driven era.
Read more on - impactonnet.com/impact-stori…
#BrandBuilding #AI #Marketing
Celebrating a decade of media excellence! 🏆
The e4m Media ACE Jury Meet 2026 brought industry leaders together to recognise innovation, growth and outstanding achievements across India’s media and advertising industry.
#e4mMediaACE #MediaIndustry #Advertising
Why TV Won’t Surrender?
With declining DTH subscriptions, fragmented audiences and uncertainty around BARC ratings, television faces new challenges. But what keeps the big screen powerful in a digital-first world?
Read more on - impactonnet.com/cover-story/…
#Television #Advertising
Media Care has won Velvetree’s integrated marketing mandate, covering brand strategy, digital marketing, influencer collaborations and performance marketing for the haircare and beauty brand.
Read more on - impactonnet.com/more-from-im…
#MediaCare #Velvetree #Marketing
AAAI has established regional chapters across North, South and East India to strengthen industry engagement and professional development. Kunal Lalani, K. Srinivas and Priyanka Chatterjee will chair the three chapters, respectively.
Read more on - impactonnet.com/more-from-im…
#AAAI
Ads in Focus !
Here’s a look at the campaigns that grabbed our attention this week, from sharp ideas and clever storytelling to work that made brands impossible to ignore. 🎬✨
Which campaign stood out to you?
Read more on- impactonnet.com/creative-zon…
#AdsInFocus #Advertising
Flip through IMPACT magazine before getting your hard copies of the week!
#IMPACTMagazine #RegionalMarketing #MarketingStrategy #BrandBuilding #Advertising #Media #Marketing #BrandIdentity #IndiaMarketing
Ripal Chopda, CMO, The Sleep Company, tells IMPACT how the brand is driving growth through SmartGRID technology, celebrity partnerships, influencer marketing and an omnichannel strategy.
Watch the full conversation - youtube.com/watch?v=KOYfcAhI…
#TheSleepCompany #RipalChopda
This week in IMPACT: Why TV remains hard to uproot, how science drives marketing, and what wins the click in festive e-commerce. Explore the stories shaping advertising, media and marketing.
#IMPACTMagazine #Advertising #Media #Marketing
A decade of growth and evolution! 🏨
The 10th BW Hotelier Indian Hospitality Summit & Awards brought industry leaders together to discuss the sector’s transformation and future, under the theme ‘India’s Hospitality Decade: From Growth to Greatness’.
#Hospitality #BWHotelier
Ather Energy is expanding beyond EVs!
With IRDAI approval, its subsidiary Ather Insurance will distribute life, general and health insurance products, opening new revenue opportunities through its existing customer base.
Read more on - impactonnet.com/more-from-im…
#AtherEnergy
A Whole Lotta Fan Love ❤️
As consumers grow wary of polished ads, brands are putting fans and communities at the heart of their storytelling, turning loyal customers into their most trusted advocates.
Read more on - impactonnet.com/spotlight/a-…
#Marketing #Advertising
The e4m Real Time Programmatic Awards 2026 celebrated excellence in programmatic advertising, recognising innovative campaigns, data-driven strategies, AI-led solutions and measurable industry impact.
#e4m #ProgrammaticAdvertising #AdTech