Since 2013, we help Crypto, MedTech, and AI brands break into global markets through marketing that delivers real results.
Web3.0
Joined May 2012
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Could AI break the mathematics behind Bitcoin and the internet?
The implications go far beyond crypto.
Are we ready for a new era of cryptography? 👇
metatalks.ai/could-ai-break-…
#AI #Bitcoin
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The Garda account breach in October showed how quickly an official profile can be repurposed to promote crypto content.
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Third, tell users what to do: avoid links, ignore suspicious DMs and check updates against official sources.
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Second, separate known facts from open questions. Guessing about the cause can create a second crisis.
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First, confirm which channels are compromised. Publish warnings through verified channels the attacker cannot control.
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A hacked social account creates 3 problems at once: security, misinformation and loss of trust. Each needs a clear owner.
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6. No actual story
Even a great product needs a reason for journalists to cover it today.
Relevant data, market developments and expert perspectives help us find that angle.
#PR #PublicRelations #Web3 #AI #Fintech #MediaRelations
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5. Reporting based on link counts
Twenty publications mean little without the right audience.
We evaluate media relevance, readership and each placement's role before launching a campaign.
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4. Confusing editorial and paid coverage
Clients should know whether they're paying for placement or pitching a story to journalists.
The distinction affects budgets, expectations and results.
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3. No cases worth discussing
NDAs rarely prevent agencies from explaining campaign formats, markets, media and results.
A list of impressive logos tells you little about the actual work.
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2.Pricing before a proper brief
Media packages have fixed prices. PR strategies depend on the company, audience, market and story.
At IdolMe, we clarify these details before proposing a campaign.
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The problem was the draft: promotional copy with no editorial angle.
The agency claimed a journalist was working on it, while the same text was being passed between PR contacts.
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1. Guaranteed editorial coverage
Journalists make the final decision.
One client came to us after another agency promised a Tier 1 placement. Six months later, the article still hadn't appeared.
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Choosing a PR agency is tricky when you can only judge its work after spending the budget.
At IdolMe, we’ve noticed several warning signs when working with founders across Web3, AI and fintech.
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Marketing is moving from optimising campaigns for clicks to thinking about how brands appear inside AI-driven conversations.
#AI #Marketing #AIMarketing #MarTech #Advertising
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It also changes what marketers need to think about: how a brand is represented by an AI agent, what information it provides and how users find it through conversational search.
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That gives brands a new marketing surface where discovery, conversation and product information can happen in the same place.
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The idea goes beyond placing an ad next to content. Sponsored agents can interact with users inside the AI interface.
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