Big congrats to our Audience customer, Needle in a Haystack Simulator, for going viral last week: 40 million impressions in 48 hours. What’s most interesting is that this wasn’t a random “viral hit” Over the last few months @NasNakarus and the @StudioBitDot team have been executing a deliberate strategy: - 1. Create a large portfolio of high-interest game concepts - 2. Test them as quickly and as leanly as possible, starting with small vertical slices posted on social media - 3. If the concept doesn’t perform, kill the bet. If it does, only then do they double down with more resources Needle in a Haystack Simulator really, really performed. Once the game went viral they reached out for @Immutable's support on this aspect as well, and we had them a custom landing page live in <48 hrs. There's still tons of work to be done up to launch, but excited to see how far they can take this. More coming soon.

Introducing Immutable Audience: the growth engine for pre-launch Steam games. (btw we didn’t spend $50k on a viral launch agency - so if you think this is cool just share it for free i guess) Game marketing is broken. Every year PC studios spend billions to grow their games, and yet: - they don’t know which channels are actually working - only a fraction of wishlist sources can be tracked - of those people who DO wishlist games, the rate of those who go on to purchase is falling After 8 years building games ourselves, and working with over 700 studios, the need for something new was obvious. So, we built Audience. How it works: 1. Audience pulls in real time data from your players across Steam, social media, ad platforms, influencers and more 2. It stores this marketing data in your player CRM, and uses our Enhanced Attribution to identify the one channel driving 80% of your wishlists 3. Finally, it generates a custom growth audit, reviewing your real time data against winning strategies from hundreds of games to identify the most effective ways to get you wishlists each week During Audience’s beta we’ve already seen incredible results. We helped one game grow by over 300k wishlists in 2 months, and then more than *doubled* the rate of those players who converted into paying customers, compared to relying on Steam alone. For the last few months the team at @Immutable has been heads down building. We’re incredibly grateful to our community for your support as we onboard the world. Slowly, then all at once. To celebrate the launch, we’re offering one month of Audience for free to any studio that signs up by commenting on this video. And for the first 100 studios that comment, we’ll create you a custom growth plan for free. Comment “Audience” and we’ll send it through.

the last 90 days at @Immutable have been some of the biggest in the company's history: - announcing new product imminently - growing it by ~15 new studios a week - helped one game grow by 150k wishlists in 10 days - increased their wishlist → sale conversions by x2.2 - dressed up as an Oompa Loompa to celebrate we've been heads down building, but keen to share more this friday 👀