Indian Beverage Association

Wishing everyone a Happy Diwali! May this festival of lights bring happiness and prosperity to all. @MOFPI_GOI @DoC_GoI @DPIITGoI @AgriGoI @ICBAbeverages @gunveena

SIP THE TRUTH | What Can Naturally Be in Your Juice? 🍊 Fruit juice can naturally contain: 🍋 Vitamins, such as vitamin C, found naturally in many fruits 🍌 Potassium, a mineral that occurs naturally in fruit 🍇 Natural antioxidants, plant compounds present in the fruit itself 💧 Water, the largest component of most fruit juices Enjoyed as part of a varied and balanced diet, fruit juice can be a tasty way to include some of fruit’s natural goodness in your day. At IBA, we believe in sharing clear factual information so you can make informed choices about what you drink. #SIPTHETRUTH #IBA #FruitJuice #BalancedDiet #NaturalGoodness #FactsMatter #Beverages #HealthyChoices @MOFPI_GOI @DoC_GoI @DPIITGoI @AgriGoI @ICBAbeverages @gunveena

The Indian Beverage Association (IBA) is delighted to welcome Shri Chirag Paswan, Hon’ble Minister for Food Processing Industries, Government of India, as Chief Guest at the National Beverage Conference 2026. Shaping the future of India’s beverage industry Theme: Innovating for Growth and Sustainability 📅 Date: 20 November 2026 📍 Venue: The Oberoi Hotel, New Delhi The Minister’s presence reflects the importance of the beverage sector within India’s food processing economy. It also gives industry leaders, policymakers and partners a valuable opportunity to discuss the policy support, innovation and sustainable practices that will drive the next phase of growth. The conference will bring together voices from across the beverage value chain to explore how India can grow responsibly and compete globally. We look forward to a day of meaningful dialogue, insights and collaboration.  🔔 Stay tuned for more announcements on speakers and the agenda. #NBC2026 #NationalBeverageConference #IBA #IndianBeverageAssociation #BeverageIndustry #FoodProcessing #Sustainability #Innovation #IndiaGrowthStory @PMOIndia @MOFPI_GOI @DoC_GoI @DPIITGoI @AgriGoI @ICBAbeverages @gunveena

At IBA, the SIP THE TRUTH campaign is about clear, fact-based conversations on beverages, so consumers can separate myth from reality. From sweetness and flavour to freshness and added nutrients, beverages contain different ingredients that each serve a purpose. Each ingredient in a beverage has a specific role to play, from taste to preserved nutrition and longer freshness. Understanding what goes into your glass helps you make informed choices. Read the label, look at the ingredient list and know what each one is for. #SipTheTruth #IBA #IndianBeverageAssociation #Beverages #FoodSafety #ReadTheLabel #Nutrition #ConsumerAwareness #HealthAwareness @MOFPI_GOI @DoC_GoI @DPIITGoI @AgriGoI @ICBAbeverages @gunveena

Our next speaker in the SIP THE TRUTH Series is Dr. Akanksha Mishra -- MDS (Public Health), Oral Health Advocate and Wellness Voice. Dr. Mishra brings a public health perspective to everyday health choices, with a passion for making oral health and wellness easier to understand and act on. In this conversation, we look forward to clear, fact-based insights that help separate myth from truth. 🔹 Practical perspectives on oral health and wellness 🔹 A public health lens on daily habits 🔹 Clear, credible answers to the questions people ask At IBA, the SIP THE TRUTH Series is about open, informed conversations to help people make better choices. Here is the full conversation. #SipTheTruth #IBA #OralHealth #PublicHealth #Wellness #HealthAwareness #ExpertSpeak #HealthyHabits @MOFPI_GOI @DoC_GoI @AgriGoI @ICBAbeverages @gunveena

Dr. Gunveena Chadha, Secretary General, IBA, was delighted to host a Kenvue delegation: 🔹 Dr. Hua Li, Vice President, Regulatory Affairs, Asia Pacific and Global Regulatory Policy, Kenvue 🔹 Mr. Pankaj Mahajan, Head, Corporate Affairs, Kenvue 🔹 Mr. Vikas Talwar, Director, Regulatory Affairs, Kenvue The meeting was an opportunity to exchange perspectives on the regulatory landscape and explore ways of working together towards a responsible, well-regulated and growth-oriented industry. Thank you to Dr. Hua Li, Mr. Mahajan and Mr. Talwar for your time and thoughtful engagement. We look forward to continuing the conversation. #IBA #IndianBeverageAssociation #Kenvue #RegulatoryAffairs #CorporateAffairs #IndustryDialogue #PolicyEngagement #collaboration @gunveena @ICBAbeverages

🎙️ Announcing our next speaker in the SIP THE TRUTH Series! We’re delighted to welcome Dr. Akanksha Mishra, MDS (Public Health), Oral Health Advocate and Wellness Voice. Dr. Mishra brings a public health perspective to everyday health choices, with a passion for making oral health and wellness easier to understand and act on. In this conversation, we look forward to clear, fact-based insights that help separate myth from truth. 🔹 Practical perspectives on oral health and wellness 🔹 A public health lens on daily habits 🔹 Clear, credible answers to the questions people actually ask At IBA, the SIP THE TRUTH Series is about open, informed conversations to help people make better choices. 🔔 Stay tuned for the full conversation. #SipTheTruth #IBA #OralHealth #PublicHealth #Wellness #HealthAwareness #ExpertSpeak #HealthyHabits @MOFPI_GOI @DoC_GoI @AgriGoI @DPIITGoI @ICBAbeverages @gunveena

Our next voice in the #SipTheTruth campaign, Neelam Kumari, is an urban mom. As a homemaker, Neelam looks after her family’s health and fitness through informed choices in food and beverages. She joins us to bust myths, share real insights, and help everyone make better choices. #SipTheTruth #IBA #IndianBeverageAssociation #WellnessVoice #EvidenceNotAssumptions #HealthAndWellness #MythBusting #ConsumerAwareness @MOFPI_GOI @DoC_GoI @AgriGoI @ICBAbeverages @gunveena

Introducing our next voice in the #SipTheTruth campaign: Neelam Kumari, an urban mom. As a homemaker, Neelam looks after her family’s health and fitness through informed choices in food and beverages. Stay tuned as she joins us to bust myths, share real insights, and help everyone make better choices. #SipTheTruth #IBA #IndianBeverageAssociation #WellnessVoice #EvidenceNotAssumptions #HealthAndWellness #MythBusting #ConsumerAwareness @MOFPI_GOI @DoC_GoI @AgriGoI @ICBAbeverages @gunveena

It was a pleasure for IBA Secretary General Dr @gunveena to call on H.E. Chandradath Singh, High Commissioner of Trinidad and Tobago to India. The discussion focused on opportunities for beverages from Trinidad and Tobago to enter the Indian market. With India’s fast-growing and increasingly diverse beverage landscape, there is real potential for meaningful partnerships and new offerings for Indian consumers. We thank the High Commissioner for his time and warm engagement and look forward to taking these conversations forward. @MOFPI_GOI @AgriGoI @DoC_GoI @ICBAbeverages #IBA #Beverages #TrinidadAndTobago #IndiaTrinidadAndTobago #TradeAndInvestment #Diplomacy #MarketEntry #IndianMarket

From the orchard to your glass, there’s more to fruit juice than meets the eye. Every glass begins with fruit - and the journey from orchard to juice brings together the natural goodness, flavour and ingredients we associate with fruit. Swipe into the journey and #SipTheTruth. #SipTheTruth #IndianBeverageAssociation #FruitJuice #FromOrchardToGlass #KnowYourJuice @MOFPI_GOI @DoC_GoI @DPIITGoI @AgriGoI @ICBAbeverages @gunveena

Our next voice in the #SipTheTruth campaign is Shiv. As a Personal Trainer, Fitness Enthusiast, and Wellness Voice, Shiv brings a perspective that matters deeply to this conversation. Shiv's work in helping people build sustainable, informed fitness habits makes him a natural fit to help us separate evidence from myth when it comes to what we consume and how it fits into an active lifestyle. Shiv joins us to bust myths, share real insights, and help everyone make more informed choices. #SipTheTruth #IBA #IndianBeverageAssociation #WellnessVoice #FitnessExpert #EvidenceNotAssumptions #HealthAndWellness #MythBusting #ConsumerAwareness @MOFPI_GOI @DoC_GoI @DPIITGoI @ICBAbeverages @gunveena

IBA Welcomes BRICS Focus on Circular Economy and Sustainable Waste Management... The Indian Beverage Association (IBA), representing manufacturers across India's non-alcoholic beverage sector, has assured its full support to the sustainability commitments outlined in the BRICS New Delhi Declaration, particularly its emphasis on integrated waste management, material circularity, and resource efficiency. "The Declaration's recognition of Extended Producer Responsibility (EPR), eco-design, and sustainable public procurement as national policy instruments reflects a direction the beverage industry in India has already embraced," said IBA Secretary General Dr. Gunveena Chadha. Read more At: aninews.in/news/business/iba… #BRICSNEWDELHIDECLARATION #EPR #sustainability #circularity #INDIANBEVERAGEASSOCIATION #IBA #WASTEMANAGEMENT @PMOIndia @MOFPI_GOI @DPIITGoI @AgriGoI @ICBAbeverages @gunveena

Our next #SipTheTruth speaker is Advocate Varun Kumar — legal advisor, policy & regulations voice, and wellness advocate. With deep expertise spanning law, policy and wellness, Advocate Varun Kumar brings a unique perspective to the conversation around non-alcoholic beverages, health, and the truth behind what we drink. We continue our journey as Varun shares his perspective on awareness and making informed choices. Because awareness leads to better choices — and a healthier life. #SipTheTruth #IBA #JuiceFacts #SpeakerSeries #PolicyAndRegulation #WellnessAdvocate #BeverageIndustry #KnowYourJuice @MOFPI_GOI @DoC_GoI @AgriGoI @ICBAbeverages @gunveena

SIP THE TRUTH 🎙️ Coming up next in our speaker series... We're excited to welcome Advocate Varun Kumar — legal advisor, policy & regulations voice, and wellness advocate — as our next speaker in the SIP THE TRUTH series. With deep expertise spanning law, policy and wellness, Advocate Varun Kumar brings a unique perspective to the conversation around non-alcoholic beverages, health and the truth behind what we drink. 📌 Stay tuned for the full conversation. #SipTheTruth #IBA #JuiceFacts #SpeakerSeries #PolicyAndRegulation #WellnessAdvocate #BeverageIndustry #KnowYourJuice @MOFPI_GOI @DoC_GoI @DPIITGoI @AgriGoI @ICBAbeverages @gunveena

SIP THE TRUTH 🍊 Processing is a science. It's the science that stands between the orchard and your glass — protecting what's good and keeping out what isn't. This is the truth behind your juice. #SipTheTruth #IBA #JuiceFacts #FoodScience #JuiceProcessing #FoodSafety #FarmToBottle #BeverageIndustry #KnowYourJuice @MOFPI_GOI @DoC_GoI @AgriGoI @ICBAbeverages @gunveena