Isa Gautschi (@Isa_belG) header
Isa Gautschi (@Isa_belG) profile picture

Grumpy but secretly squishy marketer. 💃🏼🍟📚♏💐✨ CEO of @misamessaging

Joined August 2013
Photo by Isa Gautschi (@Isa_belG)Photo by Isa Gautschi (@Isa_belG)Photo by Isa Gautschi (@Isa_belG)Photo by Isa Gautschi (@Isa_belG)Photo by Isa Gautschi (@Isa_belG)Photo by Isa Gautschi (@Isa_belG)
Isa Gautschi retweeted
sorry for missing your email. i saw it and got overwhelmed. it will happen again.
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do not start. with those sky booms. i don’t like them. and you don’t deserve them
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Happy Pride! Thank you for sharing my coming out story, @wearemitu ! It's such an honor to have my essay run in one of my favorite ever publications- and with an uplifting, sweet story? The best. 🥰 #pride #lgbtbusiness #lgbtqpride #lgbtowned wearemitu.com/pride/coming-o…
That one time I had like a 2-week meltdown over my business coach telling me I should quadruple my prices 🤣 and other adventures into the emotional side of entrepreneurship. open.spotify.com/episode/3Lx…
For when you want marketing help but you also want antiheroine solidarity, empathy + gallows humor, & to throw all of diet culture in the trash. tinyurl.com/2p8jrukz #DigitalMarketing #mindfulmarketing #mktg @i_weigh @yourewrongabout @SimoneSeol
You’re too good for bland messaging and self-doubt steeped marketing, I won’t have it. I made this workbook for you so you can tell your story with your whole chest with all the style & finesse it deserves ✨ misamessaging.com/diy-brand-… #feministmarketing #brandmessaging #mktg
On @i_weigh , @AshleeMPreston said she thinks of herself as "neurofestive" rather than neurodivergent, and I freaking love that.
Unless your business is thriving, sustainable, and profitable by word-of-mouth alone and you have no desire to grow, most businesses need marketing. misamessaging.com/blog/why-s…
"Accountability feels like an attack when you’re not ready to acknowledge how your behaviour harms others.” The Spotify ish is the perfect illustration. Also, really appreciated @rgay 's explanation of the difference between censorship and curation. nytimes.com/2022/02/03/opini…
Your personal story is powerful, but when it comes to small business marketing, how do you know whether it’s good branding or TMI? Here are some guidelines. misamessaging.com/blog/how-m… #smallbusinessmarketing #mktg #brandstory
Isa Gautschi retweeted
Good marketing speaks to us. Bad marketing speaks at us.
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Though customers are attracted to variety, offering too many options makes it harder for them to decide to buy and less likely for them to be satisfied with their purchase. #websitemarketing #choiceoverload #consumerpsychology #DigitalMarketing #mktg misamessaging.com/blog/preve…
Love that it's becoming more and more mainstream to discuss DEI in terms of marketing best practices.
Diversity, Equity & Inclusivity (DEI) are essential in every sphere of human activities, including emails. So here's a thread on how email marketers can create inclusive emails. 🧵 #emailaccessibility #emailmarketing
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Thanks for covering this important topic, @mailmodo !
Replying to @mailmodo
And a big thanks to all the collaborators for their insights and advice. @DovidFarkas @kashgupta_ @cvelitchkov @Isa_belG @108degreesMktg and others. Hope you enjoyed the thread and retweet if you did. teapawt.org/mailmodo/status/147138…
Taking small but mighty steps to change the world. 🥰What a great article and inspirational & empowering group of founders. Honored to be included.