@ItsFinlayW

I run the Ads behind your favourite brands • 200+ accounts managed• Scaling e-com brands past $100K+/day profitably with Google/YouTube.

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Joined March 2022
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255Media

5 THINGS YOUR GOOGLE ADS REPORT IS HIDING FROM YOU!!

We audited an ad account that was counting page visits as sales.

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the biggest lie ecom founders believe about google ads

"Google doesn't really work for our kind of product."

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how to turn 1 winning meta ad into a year of google ads creative

You've got a Meta ad that's spent £40k and printed for 8 months straight... It's running on one platform, doing one job.

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how to 2x your google ads ROAS while 6x-ing your spend

I'm going to be blunt... your google ads account is NOT at its limit, it's just never gone looking for the demand it's sat on.

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want to lose $100k on Google Ads? follow these 6 easy steps

Losing $100k on Google Ads is EASY. You don't need to be reckless, you don't need to be stupid, and you certainly don't need to try.

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how i'd spend $1m on Google Ads for an ecom brand

Hand me $1m to spend on Google Ads for an ecom brand, and i'd refuse to spend most of it. The fastest way to torch a 7-figure budget is to deploy it all at once, on day one.

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the most UNTAPPED google ads campaign in 2026

Most accounts I look at have DSAs switched off, or running at the bottom as a scrap collector nobody quite trusts... Meanwhile the brands doing 8-figs run that exact same campaign type as the sharpest…

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i scaled a beauty brand to $2.2M in non-brand revenue… here's exactly how

I took a beauty brand's non-brand spend from ~$83k to $528k

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how to turn your reviews into a Google Ads angle map with Claude Sonnet 5

The best Google Ads copywriter you'll ever hire already works for you for free.

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every Google Ads campaign type for ecom, explained in 1 article

you're not "doing Google"

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9 Google Ads mistakes that look like WINS (& cost you $10k+/mo)

Your Google Ads account looks fine.... That's the problem. The mistakes that actually drain an ecom account don't show up as a crash. They hide inside the numbers you're proudest of. …

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i've managed $750M+ in ad spend for ecom brands… here's exactly how i'd scale yours

I'm going to be blunt.. 95% of Google Ads advice you read is theoretical. Someone ran one account, had one good month, wrote a thread, and called themselves an expert.

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