Human or virtual influencer: who builds stronger brand love? A new study in the Journal of Creative Communications, “Exploring the Impact of Instagram and Virtual Influencers on Brand Love” by Viral Tolia and Dr. Ramzan Sama Sama. 📖 Read More: journals.sagepub.com/doi/ful…

58 creative-writing participants ranked endings of 25 stories across four conditions among which Human-AI collaboration received the highest quality ratings, followed by human writing, detailed-prompt AI, and zero-shot AI. journals.sagepub.com/doi/ful…

📘 Meet the Special Issue Editor Introducing Yupal Shukla, Director, IRSSM. His interests in #customer_experience, #sustainability marketing, and well-being add a perspective to this special issue. Read the special issue here: journals.sagepub.com/toc/crc… #JOCC #ResearchPublication

Meet Dr. Anish Yousaf, Senior Lecturer in Marketing at #Nottingham Business School. His interest in emerging technologies & #digital_advancements in #marketing focusing on #human_technology adds an edge to the issue #JOCC #ResearchPublication Read here: journals.sagepub.com/toc/crc…

New #research shows how marketers can transcend interactivity to build long-term attachment and #brandloyalty by aligning them with #consumers self-concept. Here are some quick take-aways and actionable #insights for #industryprofessionals Read article-journals.sagepub.com/toc/crc…

📘 Meet the Special Issue Editor Dr. Ramzan Sama, from Jaipuria Institute of Management, His experience in areas like #advertising, and #branding, enriches the editorial vision of this special issue. journals.sagepub.com/toc/CRC… #JOCC #ResearchPublication #MICA #research

📘 Meet the Special Issue Editor Park Thaichon, from the University of Southern Queensland, Australia. His expertise in #digitalmarketing, #AI, and related #research areas brings valuable scholarly depth to this issue. To read the issue journals.sagepub.com/toc/CRC… #mica #JOCC

Call for Papers | JOCC (SAGE) Special Issue: Reimagining Creativity in the Age of Al Explore the key topics and cluster themes for the special issue SUBMISSIONS ARE OPEN submission guidelines - journals.sagepub.com/author-… submission portal - mc.manuscriptcentral.com/crc

CALL FOR PAPERS Special Issue: Reimagining Creativity in the Age of AI, invites papers that push new thinking on co-creation, communication, and cultural change. Guidelines journals.sagepub.com/author-… Submission LINK mc.manuscriptcentral.com/crc #JOCC #MICA #CallForPapers #SagePublication

Ever wondered how to publish in top journals? 📚 From topics to citations, JoCC is here to help. Drop your questions below and let’s demystify academic publishing, together! #AskJoCC #AcademicPublishing #ResearchTips #CiteThisWork #PhDLife #MICA #JoCC

"Education is the most powerful weapon..." — Nelson Mandela. On #NelsonMandelaDay, we celebrate research that empowers and transforms. Explore how JoCC champions justice, empathy & change through knowledge. 🔗 journals.sagepub.com/home/CR… #JoCC #EducationForChange #MICA

Are Indian ads finally breaking gender boxes? This JoCC study explores how young audiences view counter-stereotypical roles from dads doing laundry to daughters in boardrooms and what it means for media representation. Read & cite: journals.sagepub.com/doi/10.… #JoCC #GenderEquality

What if planning a trip felt like being there already? This JoCC study explores how AI chatbots & VR reshape travel marketing, making it smarter, immersive & more human. 📥 Read & cite: journals.sagepub.com/doi/10.… #JoCC #SmartTourism #AIinTravel #VRMarketing #CiteThisWork

Now live: JoCC July 2025 📚 Explore insightful research on memes, AI, freelancers & digital influence—stories that reflect how we connect, create & communicate today. 🔗 Read & cite: journals.sagepub.com/toc/CRC… #JoCC #AcademicResearch #StorytellingMatters #MICA #July2025Issue

Coming soon: JoCC July 2025! Dive into fresh research on memes, media ethics, AI, influencers & more, where communication meets culture, tech & storytelling. 🔗 Be the first to read: journals.sagepub.com/toc/CRC… #JoCC #MediaStudies #ComingSoon #AcademicResearch #MICA

Who do we trust more on Instagram, celebrities or relatable micro-influencers? This JoCC study finds that authenticity drives credibility, connection & intent to follow in health communication. 📥 Read & cite: journals.sagepub.com/doi/abs… #JoCC #InfluencerMarketing #DigitalHealth

Glamour meets grit in Dubai’s creative economy. This JoCC study explores how freelancers navigate precarity, pride, and possibility in a city of ambition. 📥 Read & cite: journals.sagepub.com/doi/10.… #JoCC #GigEconomy #Freelancing #CreativeWork #DubaiMediaCity #CiteThisWork

What makes us trust user-generated content, what’s said, who says it, or what we already know? 🤔 This JoCC study explores how tie strength, credibility, and prior knowledge shape online influence. 📥 Read & cite: journals.sagepub.com/doi/10.… #JoCC #DigitalTrust #UGC #CiteThisWork

What do Doge memes reveal about masculinity in India’s online spaces? This JoCC study unpacks how humour, gender, and identity intersect in meme culture. A must-read for digital & gender studies researchers. Read & cite: journals.sagepub.com/doi/10.… #JoCC #Memes #DigitalMasculinity

How do you market what’s still taboo? 🤫This JoCC study shows how storytelling & archetypes help brands reshape conversations around intimate & menstrual health products, with empathy and impact. 📥 Read & cite: journals.sagepub.com/doi/ful… #JoCC #TabooMarketing #StorytellingMatters