Activist: "Your cows are fed soy from cleared rainforests." Farmer: "My cows eat grass." Activist: "All cattle eat soy." Farmer: "Mine don't. They're ruminants. Grass is literally what they're designed to eat." Activist: "Industrial cattle are fed soy." Farmer: "I'm not industrial. I'm watching them eat grass right now." Activist: "But most beef comes from..." Farmer: "Most beef in Britain comes from grass-fed cattle. We have this thing called rain. Makes grass grow quite well." Activist: "The statistics say...." Farmer: "The statistics are global. You're standing in Cumbria." Activist: "Still, the global supply chain..." Farmer: "Doesn't include me. My supply chain is: grass to cow to butcher to customer. Four steps. No soy." Activist: "You're an exception." Farmer: "I'm the norm here."