I hired someone off task rabbit a week ago to put together furniture because I didn’t want to spend my entire Saturday doing it.
Then this week I saw a promo video for how Tesla robots would handle everything in your home one day from laundry, to cooking to putting furniture together.
And then this morning I washed outdoor furniture and disassembled some… and I felt that satisfaction of taking care of something in the sunshine.
Being aware of what AI will be able to do really does just make you think what it will feel like to have so much be optional. I still don’t know how I feel about it.
Rob Strasberg was part of re-launching the Mini Cooper into the US and went on to win a tons of awards for their Let’s Motor campaign.
We break down the decisions made strategically and creatively in order to avoid the car just being seen as “cute” on the podcast Marketing People Love
Jacques Spitzer retweeted
This was dope
Must listen for any founder / operator
$1.2 billion of game in 45 min
Good stuff gents @chadjanis @JacquesDrop
You’re not going to get this story anywhere else.
The humble beginnings of Grüns with photos to prove it 😆
Hear the full conversation on the Marketing People Love Podcast episode:
The Untold Story of a $1.2B Exit: Behind the Scenes with Grüns’ Chad Janis
youtu.be/6n3vdRZUxTE?is=K10O…
The Untold Story of a $1.2B Exit: Behind the Scenes with Grüns' Chad Janis
This is a conversation years in the making, as we partnered and invested in Chad when Grüns samples came in nacho bags.
I wanted to skip the polished interview and dig into those unfiltered decisions that built a billion-dollar gummy empire in just 36 months alongside Chad and his incredible team.
If you want to know what Barry Bonds on steroids and building an explosive brand have in common…
What it actually looks like to take a massive swing, ignore the standard playbook, and build a brand people love…
This is the story.
How old am I?
Old enough that I had a Gen Z videographer respond to my filming last week by saying, "Damn, you just ate," and I've been thinking about it ever since. It's the best compliment I've gotten in months.
When I was speaking at Google in the summer they mentioned something I thought was really interesting:
All AI generated photo and video has a digital fingerprint that is embedded within it, so YouTube can actually tell what has generated footage and what doesn’t.
I have a feeling there will be a reckoning in the next 24 months because people are annoyed by seeing fake animal videos or photos of celebrities like the image I saw of Taylor Swift pregnant yesterday.
Plus, CA and NY two of the four largest states have already outlawed the use of AI generated people in advertising without calling it out which will create a field day for lawyers.
AI generated content isn’t going anywhere but the algorithms are going to be cleaned up in the near future (or a new social platform will emerge having solved this)
Someone rented the studio to photograph this $3M car and I decided to take a photo with it for the internet
If I am about to do some major creative brainstorming...
Grabbing a Magic Mind first is now almost mandatory because it really works.
It unlocks that lil genius sitting inside us that just needs a little sharper focus.
Super proud of this campaign and the work we did with our partners at Magic Mind!









