Head of Studio @clay i have a pasta biz on the side Ex-HubSpot (Views and opinions are my own)
New York, NY
Joined May 2017
- Tweets332
- Following438
- Followers137
- Likes6.3K
Jake retweeted
Your sales elders had it a lot harder than you:
- Selling lamps from a trunk
- Lugging 20-pound phones
- Babysitting fax machines overnight
Sales babies have it even harder:
- Can’t sit in a chair
- Can’t even say words
- Hands covered in mystery goo
100 years of sales in 10 minutes, featuring a 95-year-old grandma and SEVERAL LEGIT ENTREPRENEUR babies with LLCs.
Jake retweeted
Earlier this quarter the marketing team had to move offices. Safe to say everyone feels comfortable sharing their feelings around here.
Peep the comments to check the actual responses. 👇
Jake retweeted
The calculus around whether to "build" or "buy" in GTM has changed a lot over the last 1-2 years.
I subscribe to the idea of: "buy the infrastructure, build the brain."
But, there are a lot of mixed (and nuanced) opinions on this topic.
So I asked the best GTM operators how they think about "build vs. buy" in 2026 (at @clay's conference, Sculpt—which was s-tier btw).
Here's what they said:
Jake retweeted
Hard not be inspired working with people like @paytonkirol.
She went undercover in her first video at @clay's sales training day, won the pitch competition and got 126k views
Today her @Stripe video just launched, learn how they ship so damn fast.
youtube.com/@itsnotmybusines…
Jake retweeted
Content matrix by medium. When I use video vs. audio, vs. graphics/pics vs. text.
full video here: youtube.com/watch?v=gK9KTOAb…
This is tip of the iceberg though. There's many more mediums (IRL, gifting, OOH), channels, structures, owned vs. paid vs. UGC... lots more to come!
Jake retweeted
Seeing moodboards turn into designs is magic...seeing designs turn into a real life c̶̶̶o̶̶̶n̶̶̶f̶̶̶e̶̶̶r̶̶̶e̶̶̶n̶̶̶c̶̶̶e̶̶̶s̶ festivals is surreal.
Here's a sizzle peek at the work I helped produce for @clay's Sculpt
Jake retweeted
In Nepal, Avik Ghimire helped build a GTM community to show the next generation another path.
He finished 3rd at Clay Cup with that community in his corner.
Growing up, he never pictured himself running an agency or competing on a global stage. Now he wants younger people in Nepal to see a path beyond becoming a doctor or an engineer, with one of the world’s best GTMEs right there in their community.
Free advice: get your most believable people to tell their favorite stories, you will never lose. ty @m1shti @paytonkirol @PeterHoilKang
Jake retweeted
AMA just started: building GTM systems at @OpenAI
Keith Jones @kpjnyc was Head of GTM Systems at @openai for the last 3 years. I can't think of a better person to discuss AI in GTM.
Join the AMA today with @clay on @reddit r/gtmengineering at
12PM EST: reddit.com/r/gtmengineering/…
Can't make it?
I post recaps of insights & key takeaways on my newsletter: gtmengineering.link
Jake retweeted
FINALLY started posting on YT few months ago. Then saw @hectorserrranoo KILLIN' it on here, so had to hop over.
I talk about GTM 3.0 here -> tbh we're already in 4.0: Agentic.
How much of your spend has shifted from IRL to digital in the last decade? 2027 will mark the watershed shift to agentic GTM -- agents buying from and selling to agents -- with GTM engineers at the helm.
Jake retweeted
We're building "the self-learning revenue system." This is what we mean when we say that. ↓
Jake retweeted
in 6 mos there will be 2 types of GTM systems:
1. Self-learning systems that autonomously improve over time
2. Static systems that require manual human updates
one will scale revenue faster and be tough to compete against
don't fall behind, start here
