JoeWatermelon

We messed up. Our collaboration with RuneScape is a passion project that brought together people from across 100 Thieves to create a celebration of OSRS and RuneFest. Last night, we teased one of our concepts - one we were particularly excited about. The design clearly had AI in it and we missed it. We first started conversations with Jagex to work on this project in July. We were beyond excited, and we took on this collaboration knowing we had to deliver this with a little more than a month’s time to design, review, approve, and manufacture the apparel. To speed things up, we worked with multiple graphic designers to ensure we hit the deadline. However, during the last phase of the tee design, one of our designers used AI to hurriedly edit the piece and we pushed a sample to production for our photoshoot. 100 Thieves was built by designers, artists, creators, and gamers that pour their soul into defining what gaming culture should be. AI has no place in our apparel design. A principle we share with Jagex, whose games and artwork are built on the creativity and craft of human artists and developers, and would not have approved of the use of AI in this. Old School RuneScape is cherished by many of us at 100 Thieves. Including our Content team across esports, our Partnerships team, our Apparel Leads, our Marketing Leads, and Social Managers. Many OSRS veterans came together to make this collaboration happen, and even more of us had our eyes freshly opened to the world of Gielinor and RuneScape. Unfortunately, it is now overshadowed by our failure to create something both of our communities could be proud of. Sorry to the OSRS community and to our fans, we clearly did not live up to our own standards. We are actively working with Jagex on the collaboration as we look to make things right.