Founder of a Comms & #PR consultancy helping B2B Tech Companies to speak clearly and connect. Newsletter: https://teapawt.org/t.co/NxE7nSVoGU
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Joined August 2015
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ALT prn: Public Relations Newsletter For Non-PR Pros
Everyone's "unpacking" stuff?
"Let's unpack the marketing plan."
"Great question, I want to unpack that."
When did everything get so packed?
What's with this overused word? I absolutely hate it.
Before you do PR, please watch this.
I chatted with @PRisUs about how B2B companies should prep to get the most out of #publicrelations.
We cover why too many PR partnerships fail.
#prexplored #mediarelations
youtube.com/live/FqQLNWyLFiU…
John Forberger retweeted
ICYMI: the latest episode of PR Explored with guest @JohnForberger - listen here:
Do This Before You Press Play On PR youtube.com/live/FqQLNWyLFiU… via @YouTube
#PRTips #PRExplored
Join us April 10. What you need to do before hiring a PR partner will be laid out.
Come hang with us @ noon EST.
#pr #publicrelations #b2bpr #techpr #mediarelations
On 4/10 at 12 ET, join me & my guest @JohnForberger as we talk through what a company should be prepared to bring to the table when working with a PR consultant or agency. How can they make the most of their partnership?
Do This Before You Press Play On PR youtube.com/live/FqQLNWyLFiU…
John Forberger retweeted
FYI job alert: We're looking for a marketing reporter to join the @Digiday editorial team. DMs are open if you are interested in learning more or know someone who might be
Normalize skipping conclusion paragraphs more. Everyone wins.
You don't have to reiterate stuff all the time. Let people move on with their day is what I say.
#copywriting #writing
In my time as a B2B PR pro and go-to-market communications strategist, I've seen nearly every error in the GTM book, but here are the four most common that I've seen.
Fresh newsletter just went to 685 folks: forberger.substack.com/p/4-c…
#gtm #gotomarket #b2bmarketing
Hitting newsletter milestones!
The Comms All Ye Faithful newsletter is now 3 years and 2 months old. Almost 700 subscribers.
If you're in B2B comms or a marketer/founder/strategist at a B2B company, sign up: forberger.substack.com/.
#b2bcomms #comms
Cold pitching prospects has made up nearly 24% of my revenue in the last 5.5 years. Completely cold.
AMA anything as I walk my 16-year-old pup. Yeah 16 going on 5 weeks, weird, I know.
Can someone please make a video series where they redesign #SaaS trade show booths Bar Rescue style?
Episode 1:
1. Make vague messaging clear and memorable
2. Trash a glass business card fishbowl
3. Show REAL product screenshots
Can we get @jasonlk @philwinkle on it?
Dear #B2B tech founders,
Use buyer insights to improve what you build and sell.
You can't have GTM alignment without insights.
#gtmstrategy #gtm #gotomarket
B2B content marketing is flawed but skip the blame game.
Insights research has been around forever in B2C, which is why I never subscribed to the standard B2B path of starting with keyword research.
🧵 Follow along.
Beginning with insights research is the initial starting point.
You got to know your target audiences inside and out before doing anything else. This includes:
- Job titles
- Content barriers
- Events they attend
- Fav podcasts/newsletters/industry pubs
Them: "We update our database daily."
Me: "How come you don't have 11 people on TechCrunch's masthead?"
Them: "We'll add them. What are the names?"
Me: "Why am I paying you?"
#pr