Jonathan Alder (@JonathanAlder) header
Jonathan Alder (@JonathanAlder) profile picture

Brand specialist | Author: Brand in the Boardroom | Helping ambitious organisations make an impact | Brand strategy | Brand identity | Brand management

Exeter, Devon, UK
Joined April 2009
Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)Photo by Jonathan Alder (@JonathanAlder)
Rebrand your business. In a crowded marketplace you need to communicate clearly what it is that makes you different. Come and find out how to rebrand your business. Weds 31 Oct. bit.ly/2As5KxV #rebrand #exeter
Cobra Beer’s founder on his ‘breakthrough’ marketing approach. They used a larger bottle, which helped them get noticed on restaurant tables. Simple, but effective: bit.ly/2CdfQUu Via @MarketingWeekEd
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This was so much better than what they use now! teapawt.org/Jonathan_Alder_/status…
#ThrowbackThursday: NASA 1975. NASA used this logo - nicknamed ‘the Worm’ - between 1975 and 1992, when they wanted something that looked more modern. #LostLogos #logo #logodesign
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Come and join me in February! Your brand can give your organisation a competitive advantage - I'll explain how. teapawt.org/Jonathan_Alder_/status…
Bring your brand to life and reach new customers. I'll be explaining how you can do that. Join me at our #Devon event. Weds 21 Feb bit.ly/1tcWCj9
Interesting look at some of the 'most notable' rebranding projects of 2017, via @CreativeReview. My favourite, the Czech rail branding: bit.ly/2CGH6KH
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I'm going to be talking brand in February - what it is and why it's important. Would you like to join me? teapawt.org/Jonathan_Alder_/status…
Do you want to stand out from the competition? Create a competitive advantage at our brand event. Advice and insight. Weds 21 Feb. #Exeter. bit.ly/1tcWCj9
It's been a wet start to the year. There's been a lot more water than usual coming down the Exe this week. – at Countess Wear, England
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Lovely walk on snowy Dartmoor this afternoon. – at Countess Wear, England
Confusion between brands isn’t just a problem of identification. The bigger risk can be confusion about the values behind the brand. Take a look at the risk facing the Premier League: ow.ly/jfkT30gPK1U
This is a great story about public voting campaign from Doncaster Council @MyDoncaster to name two gritting lorries. Was the winner Basil Salty or David Plowie? bit.ly/2jBVdsf
Exeter Cathedral and the Christmas Market looking good in the November sunshine.
Hotel du Vin is looking (and smelling) especially good this morning. – at Exeter, England
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The reality of starting up a food and drink business. Case studies from @pipandnut and @hippeas_snacks: ind.pn/2i2RJdG
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Atten-SHUN! Exploring the National Army Museum @nam_london with Junior. . #nam… instagram.com/p/Bal4huHhTx3/ – at Kensington, London
Found this lonely little pony in the park. . #playground #park #autumn #sunset @ Coney Hall Rec instagram.com/p/BajundfBHyl/ – at London, England
From my #ProjectLogo366 - celebrating the wonderful world of logos. Today’s logo: Rayban. See more here: bit.ly/2md8Pat
Bit wet in #Exeter this afternoon. . #rain #pavement #devon @ Exeter Cathedral instagram.com/p/BacGDqGBvF8/ – at Exeter, England
Lastminute.com co-founder's advice for #entrepreneurs. 'The craziest ideas are often the best': bit.ly/2gtWFIB #startup
Lovely afternoon at Huxham's Apple Day celebration. Came home with a mountain of… instagram.com/p/BaRb0iUB261/ – at South West, England