Built content to 3M+ subscribers and 400M monthly views. Now rebuilding with AI... writing every step so you can skip the 6 months of mistakes I made.
Joined December 2009
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- Following1.2K
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Imagine what people can do with this running locally….
We believe voice is the most natural way to interact with intelligence, so we created Dessa, the most authentic full-duplex speech model ever built. Talking with it feels like talking with a person…full of emotion, nuance, pauses, and a natural cadence.
block.xyz/dessa
So the past week @blast went down then @AbstractChain next and now @blur_io. Is this some domino effect? who’s next?
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I have 3M subscribers and I know which 1,000 of them actually matter to the business.
The rest are spectators.
A small group of people who trust you completely will do more for your income than a million passive followers who barely remember your name.
Build for the 1,000 before you chase the million.
Before you worry about AI taking your job, ask if you are already doing your job the way AI does.
Following a script.
Waiting for direction.
Avoiding judgment calls.
The people AI cannot replace are making calls that are not in any playbook.
The most useful AI workflows I run are the ones where AI barely shows up anymore.
AI ran the workflow enough times to learn the path.
Now it just runs.
Fast.
Cheap.
No model calls.
When something breaks, AI steps back in, fixes it, and hands it back.
That is more useful than another smart agent that needs watching.
You can now describe a video in plain English and watch it render.
Claude Code writes the components, sets the timing, and produces an MP4.
I make video content for a living and I am watching the skill requirements for what I do drop every month.
The people who win are building pipelines right now, before anyone else figures out the workflow.
The creator who spent ten years building real expertise and just learned to use AI is terrifying to compete against.
They have something you cannot fake: the accumulated judgment of doing the thing for a long time.
AI gives them execution speed.
Their experience gives them taste and direction.
That combination is rare and nearly impossible to catch up to.
I do not know how to code and I have been building real tools with Claude for months.
Not demos.
Not experiments.
Actual things that save me hours every week.
The gap between having an idea and having the thing exist used to require a developer.
It does not anymore.
My best-performing content category is nothing like what I planned when I started.
I kept watching what people responded to and moving toward it.
You do not need to predict the right direction.
You need to be willing to move when you see it.
I do not know how to code and I have been building real tools with Claude for months.
Not demos.
Not experiments.
Actual things that save me hours every week.
The gap between having an idea and having the thing exist used to require a developer.
It does not anymore.
The free version of AI education is better than the $10,000 version.
I have 3M subscribers on my channel.
I put out the same quality content as courses charging thousands.
So do a dozen other creators.
Spend ten hours watching free content before you spend a dollar on a course.
A 30-second video I filmed on my phone has more views than any brand deal I ever ran.
That video was not planned.
I just saw something interesting and hit record.
Meanwhile I have watched brands spend weeks briefing creators, approving scripts, setting KPIs, and getting back numbers that would not fill a room.
The person who is excited about something will always outperform the person who was paid to seem excited.
IBM surveyed 2,000 executives about AI.
68 percent privately think their own investments will fail.
The technology works.
The problem is companies trying to plug AI into broken processes instead of rethinking the processes.
Individuals move faster than organizations
The most dangerous person in any industry right now is not the best coder or the best strategist.
It is the person with years of real experience in one thing who quietly learned to use AI to execute 10 times faster.
That combination is rare.
And it is nearly impossib
Most creators celebrate when they gain a new follower.
Almost nobody asks why an old one stopped watching.
I pay more attention to the people who keep coming back than to the spike from a viral video.
New audience is vanity.
Returning audience is the actual business
People keep asking if AI will take their job.
The better question is whether they are already doing their job like a machine.
Following scripts.
Waiting for instructions.
Never making a judgment call that is not already in the playbook.
That is not job security.
I